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DNDEPiNPiiNT EXHIBITOR:
FILM BULLETIN
VOL. 1 No. 34
WEDNESDAY, MAY 1, 1935
PRICE 10 CENTS
Place This Industry
Back Where It Belongs!
For more than a decade now the motion picture industry has heen manipulated for the profit of the Clique of 8, while the bewildered, unorganized exhibitors of the nation have watched themselves being squeezed tighter and tighter, with economic death evidently to be their ultimate fate.
WHAT TO DO ABOUT IT, about this increasingly ruthless domination by the 8 majors, has been puzzling and worrying every theatreman who is intelligent or interested enough to understand that he is slowly being crushed by a monopolistic power that is constantly growing more powerful.
HOW TO REGAIN HIS RIGHTFUL PRESTIGE AS A BUYER, the same position enjoyed by the buyer in every business field; the privilege of bargaining, of rejecting without fear of future discrimination, of buying only that which he wants and needs and with which he feels he can make a profit, of exercising his prerogatives in the operation of his own business and not under the coercion of an unfair contract which is forced upon him.
These have been the problems of the thoughtful theatreman during these many years in which he has been forced to accept the dictation of the major producers BECAUSE HE HAD NO POWER ON HIS SIDE!
But, perhaps, the tide is turning. Perhaps the independent theatre owners of the country will soon be restored to a posi
tion of dignity and respect in the eyes of other business people, who have found it inconceivable to believe that ten thousand BUYERS could allow themselves to be not only controlled — but even maltreated — by 8 sellers.
In the continued growth of Allied States Association rests the most proximate chance for the independent exhibitors of America to restore themselves to a position of equity in this industry. In the support of that organizations' determined struggle against unreasonable and crushing film rentals, against block booking, against the monopoly of the 8 majors and all that their system stands for, lies the hopes of the independents.
For years, through their phony MPTOA, the major producers have played the sly game of keeping the house of the independents divided. But, unless we misinterpret the trend of events, it looks like the jig's up!
Bit by bit it has dawned on the nation's exhibitors that the problem and the grievance of the theatre owner at the other end of the land is in some vital way connected with their own. So, they ask, why not pool our two voices — at least they will sound louder.
With the unanimous approval by Philadelphia's IEPA to join Allied last week, another important link was welded in the national chain of independent exhibitors.
(Continued on Page Four)
"For ail the news
that other trade papers
are afraid to print . . .
Read FILM BULLETIN
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