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INDEPENDENT EXyDBOTOR:
FILM BULLETIN
VOL. 1 No. 37
WEDNESDAY, MAY 22, 1935
PRICE 10 CENTS
AFTER ATLANTA WHAT?
An Open Letter to the Nation's Independent
Exhibitors
The Allied Convention will soon be history. A hundred resolutions may have been passed, a hundred decisions made and plans laid, but that is only the merest beginning of a very big job.
Your fate will not be settled in Atlanta. Down there a group of men who are unselfishly trying to help you have gathered to discuss your problems and seek solutions. Whether you will continue to be the sorry victims of the ruthless, domineering major film combine, or whether you will be re-established as a powerful factor in this industry, rests not with the Allied leaders, but, rather, with YOU!
Stop your heedless scurrying around long enough to ask yourself a few pointed questions.
ARE YOU SATISFIED TO BE SOLD NUMBERS, INSTEAD OF STORIES, TITLES AND STARS?
ARE YOU SATISFIED TO BE SOAKED HIGH PERCENTAGES ON THE GOOD PICTURES AND STRAIGHT RENTALS ON THE DUDS?
are you satisfied to give the producers the right to switch allocations after the pictures are released?
are you satisfied to play after your affiliated competition, even if your admission price is higher and your theatre larger?
ARE YOU SATISFIED TO BE A VICTIM OF ALL THE PETTY CONNIVING BY THE PRODUCERS TO LESSEN YOUR CHANCES TO MAKE A PROFIT?
Ask yourself these questions and answer: WHAT ARE YOU GOING TO DO ABOUT IT?
Perhaps you'll hesitate paying a few dollars weekly as dues to your independent organization. Perhaps you'll continue to be too busy to give some time to your organization's work. Perhaps you'll even continue to allow yourself to be a tool in the hands of the producers by belonging to an MPTOA unit, owned and controlled by the major film companies. Perhaps you simply haven't the courage or the foresight to join with the other independents to fight for a fair break in this this industry.
If you will combine your strength and coordinate your efforts, you will get fair play. AS A SOLID ORGANIZATION, you are the strongest power in this industry! The 8 majors know that and therefore strive to keep you divided. As INDIVIDUALS, you are just a bit of dust under the heel of the major monopoly!
Make your choice, you Indeoendents, and then make up your minds to carry through the plans laid in Atlanta. Make 1935 YOUR YEAR!
— Film Bulletin.
FLASH!
READ THE "EDITOR'S DIARY IN ATLANTA" ON INSIDE PACE
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