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INDEPENDENT EXHIBITOR:
BULLETIN
THE MOVIE CODE IS DEAD!
The ogre that was the Code of "Fair" Competition for the Motion Picture Industry is dead — but only the major film monopoly weeps at its bier.
In its conception, the idea was grand and noble, but it was perverted by the greediness of the Big 8. What good there was inherent in the written word of the code was promptly scuttled when the producers grasped control of its administration. They packed the local boards with their paid agents; they packed the code authority itself with their executives. They deliberately twisted, misinterpreted and distorted the code's provisions to satisfy their greed for power and profits.
We're glad the movie code is dead, and we wouldn't honor it as a pallbearer even at the invitation of the mighty czar Hays.
But, the passing of the Blue Eagle in its entirety is to us a sad incident. There was much good stuff in that old bird. We sincerely hope that the Government protects labor from the selfish, short-sighted business man who would return to the old order of long hours and short wages. Every theatre owner should earnestly strive to give the laborer better than just a fair break. Given leisure and adequate pay, the working man and his family are potential patrons of their local theatre. But, this is editorial material for the news press. Ours is the concern of this industry.
While the end of the movie code's injustice is cause for rejoicing among independent theatremen, it should also stimulate some sober thought. The industry is beset by many and pestiferous problems. Chiseling and ruinous practices are being used by a few exhibitors under the guise of "showmanship." These few are just enough to force the spread of their methods to legitimate showmen, put in the position of resorting to the same tricks or going out of business.
(Continued on Page Three)
Inside EVENTS ON THE MARCH!
ALLIED CONVENTION FOX-20th CENTURY MERCER SUNDAY MOVIES
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