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INDEPENDENT EXHIBITOR
FILM BULLETIN
VOL. 1 No. 42
WEDNESDAY, JUNE 26, 1935
PRICE 10 CENTS
WHY SHOULDN'T INDEPENDENTS FORM FILM BUYING UNITS?
For the past ten years, since the major film producers went on their theatre-grabbing spree and built huge chains, independent theatre owners have been faced with a grave problem that is constantly growing in seriousness.
The individual exhibitor, operating one or two or five theatres, who is in competition with one of the affiliated circuits, is finding himself being relentlessly and certainly crushed by the tactics utilized so cooperatively by the chains and the major producers.
The producer-owned circuits HOG ALL THE PRODUCTS. They dam up the flow of even those pictures they cannot use, to prevent the independents from obtaining them.
They demand UNREASONABLE CLEARANCE over independent competitors.
They buy SELECTIVE contracts, whereas the independent must buy ALL OR NONE, giving the chains a vital advantage in competition.
They buy at FLAT RENTALS those pictures for which independents are soaked excessive percentages.
They REDUCE ADMISSION PRICES without fear of jeopardizing their clearance over independent competitors.
The lone independent is the goat. He takes whatever films and terms the producers and the chains condescend to give him! He pays the prices demanded! His run is pushed back! One year he has a product — the next it is grabbed away!
And, alone, he has no recourse to win fair play. He is a weakling against an all-powerful trust. His buying "power" commands no respect from the majors, for the loss of his business is to them not unlike the celebrated drop of water removed from an ocean.
WHAT SHALL HE DO ABOUT IT?
On page two of this issue, FILM BULLETIN reports the activities of groups of independents who are contemplating binding
(Continued on Page 2)
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