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INDEPENDENT EXHIBITOR:
FILM BULLETIN
VOL. 2 No. 2
WEDNESDAY, SEPTEMBER 18, 1935
PRICE 10 CENTS
The Kings Can Do No Wrong!
It was only a few brief months ago when representatives of several of the all-powerful major producers sat on the witness stand in U. S. District Court in Philadelphia and, with abundant confidence in their opinions, sought to impress upon the court the detrimental effects of double features on the industry and the public. Chief among the major executives who testified were Ned E. Depinet, president of RKO Pictures, and J. Robert Rubin, vicepresident and counsel of Metro-Goldwyn-Mayer.
With almost parental benevolence, these gentlemen sought to explain to the court how the double feature policy would damage those very individuals who were demanding the right to support a poor picture with an additional feature. With the patience of a Job they undertook to justify the fact that they were employing dual bills in their own theatre affiliates in other territories. In effect, they told the court that they had been "forced" to adopt the practice by their independent competitors.
But, in recent weeks, scores of theatres controlled by M-G-M and RKO theatres in the New York City area have switched from single features to duals — in some cases at reduced admissions. No alibi that this change in policy was "forced" by the independents is offered now by the producer-owned chains. It is simply a case of "good business," they frankly admit. They found the practice profitable, so they went for it every day in the week.
But, you, little independent exhibitor in Philadelphia and Washington, it is bad for you to save yourself from suffering loss on our poor pictures by double featuring. You will have to take your loss, because this dual bill policy is wrong; it will hurt you.
Why do we do it, you ask? After all, we are the masters — WE CAN DO NO WRONG!
Mo Wax.
MERRITT CRAWFORD SEES MAJOR PRODUCER QUITTING HAYS ORGANIZATION
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