Independent Exhibitors Film Bulletin (Sep 1935 - Aug 1936)

WEDNESDAY, DECEMBER 18, 1935 7 For SERIALS it must be COLD MEDAL! A MASCOT MASTER SERIAL OF THRILLS IN 12 SENSATIONAL CHAPTERS — And — ANN RUTHERFORD ROBERT WARWICK PAT O'MALLEY REVIEWS ( Continued from Page 8) just fails to make an engrossing movie. It is directed with a minimum of originality and force, which is the way it was written, and was obviously intended to be carried by the broad shoulders of its star. Concerning a steel mill worker who goes up the ladder of success, suffers an inflated ego and slides down again to his "normal" stratum in life, the story follows the formula recently made common by operatic musical films, in which the hero or heroine advances from vending bananas to singing with the Met, then vice versa. "Man of Iron" has a fair amount of action, but not enough to make this a good bet for action houses. It will get by on double feature programs with a light picire in support, but will excite no one to more than a yawn or two. PLOT: MacLane is a steel foreman who is liked by his men. Despite the machinations of Eldredge, his rival for the position, MacLane is appointed general manager of the plant. Conniving with Mary Astor, Eldredge tries to break down his popularity with his men, but is thwarted when MacLane becomes a hero again by rescuing one of the workers during an accident. He gets another promotion to the vice-presidency. When the boss goes away for a while, MacLane fails to watch the plant and Eldredge gets in his dirty work, stirring up the workers against their old pal. MacLane is injured in a fight with the men, but events lead to the disclosure that his rival caused the trouble. The hero, however, urged by his wife, decides to take his old position in the mill again. AD TIPS: Feature MacLane's famous gangster roles. He's the new strong man of pictures. Previous stand-out roles in "G-Men," "Dr. Socrates" and "Black Fury" BARTON. Why Not Buy GOOD Printing? NATIONAL-PENN PRINTING CO. 1233 VINE STREET Philadelphia Locust 0538 SIMON LIBROS AL BLOFSON OSCAR LIBROS from Philly by Nonamaker SPECIAL WUXTRY! OSCAR NEUFELD, twenty years in the industry, recendy resigned as business manager of Variety Club to do special work in a idling capacity for First Division, under Sam Rosen . . . Oscar, who has established one of the largett circle of friends in local film business, should prove a valuable addition to First Division ranks. JIM CLARK is treasurer of the Philadelphia Committee of the Will Rogers Memorial Commission . . . We see that the Associated Theatre Owners of Indiana quote a recent FB editorial in their December bulletin . . . CHARLIE DONOHUE, Preferred, has been ailing . . . CHARLES C. WAGNER, formerly with Publix in Detroit, now managing DAVE MILGRAM'S Avenue . . . NORMAN LEWIS and ARE ROVNER to entirely remodel the former JAY EMANUEL South Philly houses — the Grand and Jackson — during the rummr. Emanuel remains as director general. LEWIS and ROVNER also to open Vine Street offices shortly. They are looking for space . . . RAY O'ROURKE arrested on equal rights charge at his Doris . . . DAVE SHAPIRO reported having acquired a site for a theatre at 1183-89 Haddon Avenue, Camden, N. J. . . . What local exchange manager goes all adither everv time FB pans one of his dud pix and calls my boss to rave? . . . DICK BROWN, formerly First Division as salesman, may connect elsewhere shortly . . . PHIL WOLFSON split with LEW BERMAN several weeks ago. Berman expects to reopen Nixon's Grand Xmas day with Bert Smith Revue plus pics ... In your last-minute Xmas present buying rush — don't forget the fellow right over on the corner — Nookie, who is waiting to serve you . . . CRYING TOWELHARRY FELT says Sunday business is so bad that ha is considering keeping closed regardless of what his opposition does . . . Equally pessimistic reports filter in from other small neighborhood houses. Consensus of opinion being that they do little mere business in seven days than they formerly did in six. And with added expense . . . HARRY A. GOREN back from California. A vet theatre man, he expects to make local connections . . . MORRIS WAX to open the Apex on New Year's Day. Alterations now going on . . . CHARLES STEIFEL was called down by some of Vine Street's sartorial experts for wearing a green tie and blue socks. Pointing to his spats, he said, "I could forget to wear socks and no one would notice the difference!" . . . One exhib remarked the other day that business has been so bad during this pre-Xmas slump that even his high blood pressure is low . . . "Not a dark house in more than 20 years of film delivery service I" NEW JERSEY MESSENGER SERVICE Member National Film Carriers* Ass'n 2V) N. JUNIPER ST. PHIL A LOC.nt 4181 RACE 4fiP0 Fvrty thing in Equipment NATIONAL THEATRE SUPPLY CO. nn Vine St., Phila. SPR. 6156 COLD MEDAL FILM COMPANY 203 EYE STREET, N. W. Washington, D. C.