Independent Exhibitors Film Bulletin (Sep 1935 - Aug 1936)

12 INDEPENDENT EXHIBITORS FILM BULLETIN REVIEWS (Continued from Page 14) fair enough alone. "Millions in the Air" is an inconsequential, flimsy and stupid little picture that is not funny, except for a few brief moments. With obviously faked singing by players who cannot sing, a screwy story and no names of note, it looks a great deal like a headache for exhibitors. Scouting about for redeeming features, I might mention that Willie Howard, the bushy-haired comic of the ancient team of Willie and Eugene Howard, makes his film bow and goes through several of his old stage tricks. He brings the film's few laughs. There is another Howard in the picture, but it is John, a pleasant newcomer. The profound plot involves the dual personality of Wendy Barri;, who pretends to bz only a radio amateur, whereas she is really the daughter of the wealthy soap manufacturer who sponsors the program. With this as a rather tenuous basis, "Millions" unreels a series of gags and supposedly comic situations right down to the happy conclusion, as happy for the spectator as for the hero and his cute heroine. This will not do average business anywhere. PLOT: Competing on the radio amateur program sponsored by Barbier are Wendy Barrie, who is Barbicr's daughter incognito, and John Howard, a singer. They are both successful and a romance springs up between them. When John discovers that his sweetheart has money and influence, there is the usual misunderstanding and the break. Father Barbier is bluntly told by John that he has little but contempt for him and his money and that serves to convince the old man that he will make a fine husband for his daughter. There is a reconciliation, further success on the air for the pair and a fadeout. The radio program gives such performers as Willie Howard, Eleancre Whitney (tap dancer), Dave Chasen, Joe Cook's old stooge (he does an imitation of Cook's one-man band), Benny Baker, and a few other vaudevillians, a chance to do their stuff — which is all lightweight. AD TIPS: Pass out fake money. Use the radio, of course. Give Willie Howard top billing and announce that it is his film introduction and a funny one. Use an amateur show on the stage either in advance or in conjunction with the picture. L. J. "Finest Theatre Painting and Decorating" HARRY BRODSKY 2315 WALNUT STREET, PHILA., PA. RITtenhouse 7828 • TRInity 1189 PENN THEATRE EQUIPMENT CO. Dependability Lowest Prices Let Us Quote On Your Next Requirements 309 N. 13th St., Phila. RIT. 3273 Hamerman Exclusive 'Lucky' Representative Dennis Games Co., distributors of the theatre game "Lucky," have appointed Frank Hamerman, well-known film man, their exclusive representative in th? Philadelphia territory. M. A. Parker, head of the company, advises the trade that neither David S. Molivcr nor the Metropolitan Premium Corp. are any longer connected with the selling or distribution of "Lucky." It is also announced that the cards used in playing their game can be shuffled and exhibitors are requested to visit the ccmpany's new headquarters at 1235 Vine Street fcr a complete explanation of several new ideas in the operation of "Lucky." Why Not Buy GOOD Printing? NATIONAL-PENN PRINTING CO. 1233 VINE STREIT Philadelphia Locust 0538 SIMON LIBROS AL BLOFSON OSCAR LIBROS ZANUCK (Continued from Page 5) The unfortunate victims of the inflated Zanuck reputation are, as usual, the exhibitors. Bamboozled by the gorgeous ballyhoo accompanying his affiliation with Fox Film, the Iambs lined up for the kill and, armed with the biggest gun in the industry, Darryl Zanuck, Fox's crack sales department — like the seasoned huntsmen they are — picked off the juiciest contracts they had ever dared to write. Today, those contracts are here to plague them and next season — oh, next season! All this may be premature criticism of the white hope of film production. Zanuck may yet crash through with a string of outstanding successes and belatedly recompense exhibitors for their reckless demonstration of faith in his ability. But the odds are against him. And those odds can be measured by the difference between nine features a year and sixty features a year produced under the guidance of one man, be he genius or dullard. CLASSIFIED ADVERTISEMENTS Ten cents per word, including initials, address, or box number. Minimum insertion 15 words. Cash or money order with each copy. Yearly contract rates are lower. Send for contract scale. Address communications to FILM BULLETIN, 1313 Vine Street, Phila., Pa. DECORATORS Decorate your theatre attractively and economically by Paramount Decorating Co., 311 North Thirteenth Street, Phila., Pa. DEODORANTS Silvcray perfumed crystals eliminate unpleasant cdors in your theatre. Flavor Products Co., 54 North Fifth Street, Phila., Pa. JANITORS SUPPLIES Cups, towels, toilet paper, bulbs, disinfectants, soaps, etc., Kranksl's Sanitary Supplies, 305 S. 40th St., Phila., FREmont 0127. INSURANCE All forms of special insurance applying to theatre operation handled on minimum rates. Representative will be sent on request. Box FB 107. SCREINS REFINtSHED Work executed in theatre by factory experts; white or silver; Williams Screen Co., Akron, Ohio. THEATRES WANTED PEXNA., N. J., DLL., MD. Buy or lease. Goodis, 1201 Chestnut Street, Philadelphia. UNIFORMS USHERS' and doormen's uniforms attractively made to measure. American Uniform Co., 134 South Eleventh Street, Phila., Pa. "Not a dark house in more than 20 years of film delivery servicel" NEW JERSEY MESSENGER SERVICE Member National Film Curriers' Ass'tt 250 N. JUNIPER ST. PHILA. LOCust 4181 RACE 4600 Everything in Equipment NATIONAL THEATRE SUPPLY CO. 1315 Vine St., Phila. SPR. 6156