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WEDNESDAY, JANUARY 15, 1936
1 1
Columbia Gets Daab, Ace Film Publiciteer
Hy Dabb, one of filmdom's most prominent publicity experts, was appointed to direct Columbia's advertising and publicity, following the resignation last Tuesday of Bruce Gallup.
Daab, formerly with RKO, where he handled some of the outstanding exploitation campaigns, joined Columbia's ad department on the Coast only a short time ago.
Fairbanks No Longer Actor; Will Produce
Arriving in New York last week, after six months in Europe, Douglas Fairbanks (Sr.) told the press that he would never act in films again, but would confine his motion picture activities to production in the future. And Doug said that he would make two features per year for United Artists, the first to be "Marco Polo," a typical Fairbanks role in which some younger player will get his chance.
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M. Lawrence Daily, Notary Public, Phila.
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Paramount is once again assuming control of the Long Island studios and will produce three or four pix yearly there . . . The New Rialto is doing smash business during afternoons . . . Daily Variety scooped the trade paper field with their preview notice on the Chaplin opus, "Modern Times." It, incidentally, was far from a rave . . . Anxious to build Gladys Swarthout into big stardom, Paramount wanted very badly to withhold "Rose of the Rancho" until her next one is released. Acute shortage of that company's product prevents this, however, and "Rose" goes into the Paramount here this week . . . Enterprising indie exchange has dug up unreleased British film starring Charles Laughton and is peddling it around . . . Hollywood will have the last laugh on Hecht and MacArthur when they finally find out that the smart boys' new effort, "Soak the Rich," is a dud. We predict a horrible death for it at the b. o. . . . Attended a private screening of the first Halperin production under the Academy banner— "I Fight the Sea." It's something away from the beaten track of indie films and well produced, with some thrilling whaling episodes ... A prominent N. Y. exhibitor is one of the backers of the new legit show "O Evening Star" . . . Best business in years at the Paramount wasn't due so much to the pic ("Bride Comes Home") as to stage band attraction, the Casa Loma boys. First flesh act in this house in about a year and at no increase in prices . . . Palestine film, "Land of Promise," booked over the RKO circuit locally . . . After holding "Crime of Dr. Crespi" on the shelf for many months, Republic gets a break with it in the new Rialto . . . Begging the pardon of you box office conscious exhibs, we humbly submit our idea of the "best ten" for 193 5: (1) The 3 9 Steps; (2) The Informer; (3) Sequoia; (4) Mutiny on the Bounty; (5) Top Hat; (6) Ruggles of Red Gap; (7) David Copperfield; (8) The Good Fairy; (9) Lives of a Bengal Lancer; (10) Les Miserables . . . Following these, we would choose "Man Who Knew Too Much," "Wedding Night," "Whole Town's Talking." ELK.
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Major contracts provide for a ten per cent cancellation privilege for exhibitors. If you desire to cancel a picture, you must notify the exchange by registered mail WITHIN 14 DAYS of the date of general release. Latest releases are listed below. Send in your notice NOW!
COLUMBIA
Mysterious Avenger Jan. 17
No More Yesterdays Jan. 25
FOX
Paddy O'Day Jan. 17
Professional Soldier Jan. 24
METRO
Exclusive Story Jan. 17
Tough Guy Jan. 24
PARAMOUNT
Rose of the Rancho Jan. 10
Her Master's Voice Jan. 17
Soak the Rich Jan. 17
Anything Goes Jan. 24
RKO
Two in the Dark Jan. 17
Chatterbox Jan. 24
UNIVERSAL
Invisible Ray Jan. 13
Dangerous Water Jan. 20
WARNER BROS.
Dangerous Jan. 8
UNITED ARTISTS
Strike Me Pink ...Jan. 17
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