Independent Exhibitors Film Bulletin (Sep 1935 - Aug 1936)

6 INDEPENDENT EXHIBITOR FILM BULLETIN PATRONS MUST SIT WHERE TOLD, PHILA. JUDGE RULES IN 'CIVIL RIGHTS' CASE AWAKENING THE 'SLEEPERS' {Con tin tied from page 2) LOBBY Instead of litho cutouts, just use banners or spot signs asking these questions: WHO ARE THE MEN WHO START WAR? . . . See "THE HOUSE OF A THOUSAND CANDLES!" ... A GROUP OF MEN BEHIND LOCKED DOORS PLANNING DESTRUCTION AND DEATH FOR MOTHERS' SONS! . . . WHAT WILL HITLER'S REARMAMENT OF THE RHINE LEAD TO? . . . WHY HAVE ENGLAND AND ITALY BECOME ENEMIES IN THE PAST FEW MONTHS? . . . ARE WE FACED WITH ANOTHER WORLD WAR— WHY? ... See "THE HOUSE OF A THOUSAND CANDLES!" Easel up a real or a compo door on one side of the Lobby. Have this line lettered on it: BEHIND THIS DOOR A BAND OF INTERNATIONAL SPIES PLAN THE NEXT WORLD WAR! ... See "THE HOUSE OF A THOUSAND CANDLES" to learn their method!!! Blow up 40x60 from clippings of recent headlines on the tense European situation created by Germany's rearmament of the Rhine and tie in copy suggested above. Use the "WHO ARE THE MAKERS OF WAR" theme in all copy. AWAY FROM THEATRE Follow the same copy suggestions made for use in the lobby. Do not depend on the litho paper. Print your own sheets or cards and ask a question like: "WHO WILL BE RESPONSIBLE FOR THE NEXT WORLD WAR?" — and subordinate the title, cast and other copy to such a line. It will get plentee attention. A smash window sheet might lead off with "EUROPE ON VERGE OF WAR! YOUTHFUL GOVERNMENT AGENT HOLDS KEY TO PEACE!" Illustrate this with a star still of Phillips Holmes with fake news resume under his photo. HERALD A tabloid herald with a scream headline announcing the threat of war is the logical door to door piece for this show. Have the boys pass them out on all street corners too, yelling "EUROPE FACES NEW WAR THREAT!" to get attention. It's timely enough to make 'em all stop and ask for one. Revamp the press book mats if you must use them. Pick out a few bits of action and use your own copy. There's your angle and take our tip and go after it. It's hot and can mean dough to you. If your plans are to let this one just skid by, it will just about do that. Git goiri and try it our way. $ $ $ $ $ EXHIBS ACQUITTED . . . Patrons entering a theatre must take seats to which they are directed by the management, Judge Eugene V. Alessandroni told the jury in Phila. Quarter Sessions Court today (Wednesday) just before two theatremen were acquitted of charges growing out of the recently enacted Penna. Civil Rights law. Ray O'Rourke, owner, ;nd Charles Scheels, manager, of the Doris Theatre, were held for allegedly discriminating against a nurse and interne from the Mercy Hospital Judge's 'Civil Rights' Charge Following .ire important excerpts from Judge Alesjandroni's charge to the jury in the O'Rourke Civil Rights Case: "If the separation of the races was not moved or impelled by discrimination of one race over another, but was for the purpose or motivated to preserve order in the theatre, the law has not b^en violated. "If that is the exclusive motive or reason of separating them, the defendants have committed no crime. If that is not the reason, or the motive is discrimination against colored people, then there is a violation of this act. "The owner of a theatre, his manager and employees, have certain duties to perform. He has, if he wishes, a rig^it to close his theatre entirely. No person who purchases a ticket to the theatre is entitled by right to choose his seat. A theatre owner may, within certain limits, designate where any person who comes into that theatre may sit. You are not entitled to sit any place you may want to sit." CAN THE NEXT WORLLV WAR BE STOPPED 1 ... A BOY (PHILLIPS HOLMES) AND GIRL (MAE CLARKE) DEFY "BEHIND THE-5CENES" DIPLOMACY. * . . 'r " " i i '\ THE HOUSE OF A THOUSAND CAND LES ?£. • ■ ° :" "•• it 1 X ! „*..' ■ i. J*$p.mu*) CENiriElE T Hi 0EA.1TIR IE • DCXEFtUf R CINTB) PLAYHOUSE 4»TH STUBT AT UXttJ *V[Ntl« (colored) by not permitting them to sit wherever they desired in the theatre. O'Rourke admitted forcing Negroes to sit in a separate section reserved for them, but claimed that it was prompted solely by necessity for keeping order in the house. The judge directed the jury to consider this as being within the manager's legal prerogatives. The jury required only 20 minutes to reach its verdict of not guilty. The prosecution was handled by Assistant District Attorney James Tracy. James Masterson was defense counsel. ST. L. DEFENDANTS GRANTED APPEAL TO U.S. SUPREME COURT DISPUTE DISMISSAL . . . Warner Bros., RKO and Paramount, defendants in the famed St. Louis conspiracy case, won an important point last Friday when Federal Judge Charles B. Davis, St. Louis District Court, granted them the right of appeal direct to the U. S. Supreme Court from the ruling of Federal Judge Joseph W. Molyneaux dismissing the Government's suit against the three film companies without prejudice. Counsel for the distributors charged in their assignment of errors that Judge Molyneaux erred in allowing the dismissal without prejudice and in ignoring the defendants' claim that the equity suit had actually been adjudicated by the acquittal of the five executives last November on a criminal charge involving the same facts. NO EFFECT ON N. Y. CASE . . . Department of Justice officials are reported convinced that Judge Davis' action does not conflict with procedure in the suit against the same three companies and thirty of their executives now pending in New York District Court. The St. Louis defendants have 40 days from March 27th in which to file the:r appeal with the Supreme Court. The New York suit is expected to get under way before the expiration of that time. If the highest court should decide that the dismissal ruling was an error, the entire New York proceedings would be invalidated. Warners May Build New House in South Phila. Warner Bros, are reported planning to build a new 1200 to 1 500 seat house at Broad and Reed Streets, Philadelphia. Property has already been acquired, it is said.