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WEDNESDAY, MAY 6, 1936
9
AWAKENING THE 'SLEEPERS'
(Continued from page 2)
an angle that might bring you police department cooperation and free newspaper publicity — if you'll go after it!
RADIO TRUCK
Here's one that's a snap, cheap, but will knock your town or neighborhood for a loop. Set a mike up on a truck and have a snappy spieler shoot a fast line like the one Ayres uses in the picture (see our first few paragraphs). Have the title mentioned every 5 seconds or so. The truck can either move up the busy streets slowly or be parked at every busy corner for a few minutes. Decorate it with paper, of course.
Another idea on this angle, and one that can easily be sold, is to interest your local newspaper or radio station to split the cost of the truck with you and supply a real news commentator for the gab. The guy can spiel up-to-the-minute news and turn in a plug for the picture and theatre every minute.
On the days when you play the picture spot the mike up on the marquee and follow the same line as suggested for the truck. You'll be surprised to find everybody stop and listen to very word he's got to say.
PRINTING
Utilize the value of the cryptograph angle for your herald. Have nothing on the
cover but one of those twisters that has some tie-in with the theatre and playdate and offer prizes to the first 5 0 who turn in correct or nearest correct solutions. Use the inside spread for mats, copy, etc.
Try to place a cryptogram contest in your local paper. Passes and a few bucks for awards.
There you are boys. We could give you lots more on a natural like this, but you have plenty to work with here. Just drag yourselves out to pull one or two of these
stunts and the sweet jingling of change in the cashier's booth will lull you back to sleep when you play "PANIC ON THE AIR." Incidentally, don't forget that this is about the best job Lew Ayres has done since "All Quiet" and he's going to win a big new following, so sell that fact.
S'long, until next week. Don't forget to drop us a line on the gags you pull. We want to put them in print to help the next guy.
^ ^ $ ^ $
LEW AYRES As Fast Talking News Commentator in PANIC ON THE AIR
As the Founder would have wanted it !
CLEM'S INDEPENDENT THEATRE SUPPLY HOUSE
will continue to serve its friends and patrons, as in the past, upholding its reputation for Quality Products, Efficient Service and a keen personal regard for the needs and interests of every customer!
This is as the Founder would have wanted it I
1224 VINE STREET, PHILADELPHIA