Independent Exhibitors Film Bulletin (Sep 1935 - Aug 1936)

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8 INDEPENDENT EXHIBITORS FILM BULLETIN' UNIVERSAL HAS MONEY FOR GOOD PIX, COCHRANE TELLS CONVENTION; 42 SET FILM MEN IN COMMAND . . . "For the first time in the history of the company, we are properly financed, so that we can give you the kind of pictures you have been hungry for, and plenty of them." This statement was the highlight of the opening address by Robert H. Cochrane, president of the "new" Universal, to the delegates attending the first full sales convention ever held by this company. The sessions opened Monday afternoon at the Astor Hotel in New York and we>re slated to continue until Thursday. A program of 42 features, including six westerns starring Buck Jones, was announced for the 1936-37 season by Sales Manager James R. Grainger. AWAKENING THE 'SLEEPERS' {Continued from page 2) Left to right: District Manager Sig Wittman and Philly Branch Manager Joe Engel snapped at Universal Convention Cochrane told the enthusiastic executives and sales representatives, too, that the money men behind Universal have "no intention of doing what other financial men did in other companies. They are going to let motion picture men run this motion picture company," he declared. PRODUCT SET . . . 42 feature films will be produced during the 193 6-3 7 season. The production schedule is headed by "Madam Curie," a romantic biography of the French scientist. Irene Dunn will appear in the name role. Two musical extravaganzas are on the schedule — "Melody Lady" RKO TO HAVE 54 6 O'BRIENS . . . A program of 48 features and 6 George O'Brien westerns will compose the 1936-37 schedule of RKO, it was announced during the company's sales convention at the Waldorf-Astoria Hotel in New York Tuesday. Outstanding in the RKO lineup will be "Mary of Scotland," co-starring Katherine Hepburn and Fredric March; "Gunga Din;" two Fred Astaire-Ginger Rogers musicals; a Lily Pons musical; two Joe E. Brown comedies and three features starring Bobby Breen. Alperson Setting 30 Or More for G-N Season Hollywood. — Edward L. Alperson, Grand National president, has been here for several weeks conferring with producers on his company's lineup for the 1936-3 7 season. He is expected to leave for New York at the end of this week, where he will announce a program of 3 0 or more features. Donat Out of G-B Film London. — "The Hidden Power," one of G-B's ballyhooed specials for the coming season will be minus Robert Donat, it was reported here. The player, to have been co-starred with Sylvia Sidney in the Alfred Hitchcock film, has been dropped because of an ailment that will keep him idle for several weeks. with music by Jerome Kern and "Hippodrome." Joan Bennett and Joel McCrea in "Two in a Crowd" will be the company's lead-off film for the new season. SHORTS . . . 6 5 one-reelers consisting of cartoons and novelties; four new serials; a monthly series of action thrillers similar to the "Camera Thrills" of this season; and 104 issues of Universal News. PRINTED MATTER The ad layouts are swell . . . Mats number 2A, 2E, 3A, and 2B have pulenteee of sock . . . You don't need a damn name to sell this baby. It's got story and dramatic action that'll knock the customers goofy. Use the paper and lithos plentifully . . . Bill the show wherever possible . . . The six and 24 sheets are honey's. The llx!4's and 2 2x2 8 's are very good too. The front cover of the Press-sheet would make a swell broadside for a herald if reduced and reproduced in offset. Study the press sheet and get going with an exploitation natural. $ $ $ $ EXECUTIVES AT THE UNIVERSAL SALES CONVENTION Left to right: Robert H. Cochrane, president; James R. Grainger, sales manager; Charles R. Rogers, vice-president and chief of production; J. Cheever Cowdin, chairman of the board, and P. D. Cochrane, head of advertising and publicity.