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WEDNESDAY, JULY 15, 1936
7
SUBJECTS
FROM PHILLY By Nonamaker
DESPITE DENIALS . . .
Bob Lynch does not like to have his name associated with the reopening of Nixon's Grand. This spot will intensify the competition in a heavily seated section of town and may bring repercussions from others in the district. However, despite his denials, this colyum's multitudinous pie bring us word that the energetic Metro boss is in it up to his adequate waistline or deeper! What makes the independents
sore is the fact that a film exchangeman, with his inside connections, has an unfair advantage over them.
PHEW! —
It's an old wheeze, but some of the exhibitors we meet convince us that it isn't the heat — it's the HUMANITY! . . . And, while we're on that subject — the 3 Stooges visited Vine Street on Monday, but failed to create much of a furore. Everyone thought they were just three more exhibitors! . . . Now, going to
the sublime Jeff Keen, who also pens a good
column, seems to think some worthwhile comments appear herein. He lifted, with credits, several bits of thisa and thata from here last week.
CONDOLENCES —
Our deepest sympathy to KAY KATZ, whose father died Sunday, so soon after his mother's passing . . . Heard from ERIC KNIGHT, preMurdock pixture eric on the Ledger. He's a gentleman farmer, no less, breeding and training thoroughbred horses and shooting amateur 16 mm films and writing books in his spare time . . . DAVE BARRIST's Ritz being Ritzed-up . . . Employees in most film exchanges are grateful for the consideration of their bosses in per
V
Paramount's "Advertising Material Rental Service Contract" will COST THEM from
*300 to $500
MORE per year!
Protect yourself by dealing ONLY with
National-Kline Poster Co.
1J07 VINE STREET, PHILADELPHIA Simon Libros • Al Blofson • Oscar Libros
mitting them to knock off early during those boiling afternoons last week. If you're interested, I worked later than usual on those days, just because the guy who pays me takes this sheet seriously . . . PHIL WOLFSON busy arranging details for Flicker Club picnic . . . HARRY DEMBOW and JOE BERKE can be found at the Riviera Apts., A. C. for the summer . . . MEL KOFF, amateur mechanic, took MURRAY BEIER's adding machine apart one day this week and put it together so expertly that MURRAY'S profits jumped 5 00 per cent. Koff says he can do the same with anybody's adding machine at regular mechanic union wages
. . . SAM ROSEN has several propositions hanging fire but can't make up his mind.
REVELATION —
Do you guys know that in "Buried Loot," one of the early "Crime Doesn't Pay" series at Metro, ROBERT TAYLOR is featured all the way thru? . . . Do you also know — or care — that there is going to be a shortage of two reel comedies next season?
BITS —
JOHNNY BACHMAN was quite thrilled by a wire he received on Monday telling him that G-N had grabbed off JAMES CAGNEY for a series of pix . . . BOB SAVINI in town Tuesday and eating lunch with DAN HEENAN . . . The buying season is getting under way rather slowly this year, we are told. Increased demands of the film companies and exhibitor reluctance to pay the upped rentals are acting as the brakes . . . We're not the one to squash a juicy publicity plum, BUT — didn't LEW PIZOR know he was stepping into a highly competitive situation before he bought the old Cambria proposition? My, my, there it is out. Forgive us for asking.
AWAKENING THE 'SLEEPERS'
(Continued from page 2)
lease from them in connection with what they are doing toward breaking up the "Shakedown" racket.
OTHER PRINTED MATTER The front cover of the press sheet is a honey that can be used for a window card, window sheet or herald broadside . . . Get a-hold of it and just look. The ad layouts are also plenty oke . . . Any of them can be re-vamped to fit your situation. The paper is colorful and peppy ... it can't miss building interest . . . Use plenty of it.
A week in advance of showing, spot window cards reading: "HAVE YOU EVER BEEN THE VICTIM OF A SHAKEDOWN?" Cover them a week later with cards reading: "SEE HOW THE SHAKEDOWN RACKET IS WORKED AT THE ACME THEATRE BEGINNING THURSDAY."
We know it's summer-time and hot as all h— 1, but here's an opportunity to stir up some of that business that's around for the guys who stay awake. Start teasing 'em with "SHAKEDOWN" and it'll bring dough — big dough!
$ $ $ $ $
CLASSIFIED
ADVERTISEMENTS
Ten cents per word, including initials, address, or box number. Minimum insertion 1 5 words. Cash or money order with each copy. Yearly contract rates are lower. Send for contract scale. Address communications to FILM BULLETIN, 1323 Vine Street, Philadelphia, Pa.
INSURANCE
All forms of special insurance applying to theatre operation handled on minimum rates. Representative will be sent on request. Box FB 107.
DEODORANTS
Silveray perfumed crystals eliminate unpleasant odors in your theatre. Flavor Products Co., 54 N. Fifth Street, Phila., Pa. Lombard 7554.
JANITORS' SUPPLIES
Cups, towels, toilet paper, bulbs, disinfectants, soaps, etc., Krankel's Sanitary Supplies, 305 S. 40th Street, Phila., Pa., FREmont 0127.
Everything in Equipment
NATIONAL THEATRE SUPPLY CO.
122 5 VINE ST.
PHILA., PA.
TAKES
A step forward in transportation
TO
Offer our customers the best in modern service
THE
Satisfied accounts prove to be our best ad
AIR
Land and sea all used as the show must go on Agents
GENERAL AIR EXPRESS
TWA"
Anywhere in United States overnight Many distant points the same day
H
OR L ACHE
Delivery Service
R
INC.
PHILADELPHIA BALTIMORE
1228 Vine St. 206 N. Bond St.
WASHINGTON NEW YORK
103 1 3rd St., N. W. 518 W. 48th St. Member Nation.il Film Carriers, Inc.
M. Lawrence Daily, Notary Public, Phila.