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FILM BULLETIN
VOL 2. No. 47
WEDNESDAY. JULY 22. 1936
PRICE 10 CENTS
It A X II O >l T II O U <iHTS
It appears that the jolly Ed Kuykendall, grand padishah of the M.P.T.O.A., is rather piqued at the refusal of the distributors to grant him his widely heralded 10-point program of trade practice concessions. One can hardly blame the Gentleman From Mississippi.
We must confess that it looked to us like a perfect setup for the major distributors to throw the M.P.T.O.A. a few bones as the multitude of independent exhibitors shouted the praises of Ed and his minions for rescuing them from bondage. It wouldn't have cost the film companies much and would have bolstered the organization that is owned by the Big Five producer-exhibitors.
It seems that while the less powerful distributors like Universal, Columbia, GaumontBritish and Republic were willing to play ball with the exhibitors and grant certain concessions, those who rate exhibitor goodwill at nil refused to go along. Consequently, the unedifying spectacle of Kuykendall holding the time -honored bag and muttering veiled threats about falling back upon the same "litigation anl legislation" to correct trade evils for which he has accused Allied of disrupting the industry. However, there is less than little chance of the M.P.T.O.A. biting the hands of the five producer-exhibitors who feed them.
One swallow does not make a summer, nor does one picture make a film company — but we sense something significant in Columbia's splurge on "Lost Horizons," most pretentious effort ever made by this outfit.
It was during the industry's most trying years that Columbia made its greatest progress. Starting with "It Happened One Night," the company surged forward and its stock became one of the most favored securities on the market. For a time there were rumors that the Cohn Brothers were having a fight on their hands to prevent control from being grabbed by some of the more powerful film moguls, who dreaded the prospect of a fast-growing competitor. Then, to add to their headaches, a squabble with the Hays organization developed and a permanent rift loomed.
During those troublesome months, the company wavered and failed to continue forward at the same rapid pace. Now, however, the difficulties appear settled and an era of greater success seems to lie ahead.
So long as Columbia maintains a fair selling policy, it is to the interest of independent exhibitors to lend it every encouragement for the simple reason that it minds its own business— production and distribution — and leaves exhibition to exhibitors.
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AUGUST IS "SUPPORT THE INDEPENDENTS MONTH"
BOOK AS MANY INDEPENDENT PICTURES AS POSSIBLE TO ENCOURAGE THE PRODUCTION OF MORE GOOD FILMS.