Independent Exhibitors Film Bulletin (Sep 1935 - Aug 1936)

WEDNESDAY, JULY 22, 193 6 7 SUBJECTS FROM PHILLY By Nonamaker THE FOX THEATRE AT 16th & MARKET STREETS BECOMES A PART OF THE LOCAL WARNER BROTHERS CHAIN SATURDAY, AUGUST 1st. JULES LEVY, OF WARNER BROTHERS REAL, ESTATE DEPARTMENT AND LARRY KENT, BROTHER OF SIDNEY KENT AND REPRESENTATIVE OF THE FOX FILM CORP. WERE IN TOWN YESTERDAY CHECKING THE FOX BUILDING PREPARATORY TO THE FORMAL CONVERSION FROM ONE MANAGEMENT TO THE OTHER. HERMAN WHITMAN, MANAGER OF THE EARLE, WILL BECOME MANAGER OF THE FOX. S' NEWS ... SO HELP ME! — CHARLES SPINK, one-time manager of Fay's in town as the new director-in-chief of Philly's little herd of WPA theatre project . . . StanleyWarner are in on the "Miss America" thing again this year. Daily News and Variety Club co-operating. "Miss Philadelphia" will be chosen at the Earle during week of August 27th. Contest will go through usual neighborhood eliminations . . . Several issues ago we remarked that rumor had people taking over "The Locust." Of course, we meant the Locust Street Theatre and not the 5 2nd and Locust Streets house where FRED LEOPOLD is permanently situated . . . "Ecstasy" the much banned Czecho-Slovakian cinema is playing in Atlantic City at the Auditorium in the city-owned Convention Hall no less and are the exhibs down there sore . . . The Hollywood, A.C., has dicontinued its policy of week-end vaudeville until the pier season ends . . . G-B's "Secret Agent" gets first run at arty Europa . . . Re-issue of Fox's "David Harum" with Will Rogers goes into the Fox while the same house passes up latest Jane Withers picture . . . LEO POSEL is spending his vacation in Maine . . . CHARLES GOODWIN in Europe . . . W. O. HECKMAN, Orpheum, Reading, reports things got off to a fair start . . . LEW FOXMAN, premium dealer, expects to be on his own in same business shortly . . . JOE LEON, who temporarily has lost his voice, took business trip thru Delaware . . . M. I. FRIEDMAN, operating theatres in Coplay, Athens and Weatherly, Pa., in town Monday . . . FINCH and WALL, owners of the Rajah, Reading, also seen on the street for the first time in several months . . . PERCY BLOCH sold his set of 'Bobby Jones' golf clubs to AL DAVIS. Taking his golf seriously, Percy decided he needed a new set . . . DAVE LODGE, the bill-poster emir, and HARRY KAUFMAN, New York film man, seen around local censor board trying to get a picture titled "Damaged Lives" through; "Finest Theatre Painting and Decorating" HARRY BRODSKY 23 15 WALNUT STREET, PHILA., PA. RITtenhouse 7828 • TRInity 1189 but it looks dubious . . . FRANK HAMMERMAN in Deal, N. J. conducting summer stock company with his son, Paul ... 250 Horlacherites picnic at Mohican Club at Delair, N. J. last Sunday. TOM LARK, treasurer and JIM CLARK made speeches while OSCAR NEUFELD acted as M. C. and presented 3 0 prizes to winners of sport events, etc. . . . SALEM APPLEGATE, BILL HUMPHRIES, and CHARLIE KLANG caught walking down the A. C. boards singing at 1.00 A.M. t'other morn . . . HARRY WEINER had a dizzy time entertaining the 3 Stooges for the week they were in town . . . ESTHER DIAMOND, Fox, and CLARA KRAFSOW, Paramount, vacationing on a cruise . . . CHARLIE GOLDFINE's outboard motor, 'The Playboy,' for sale . . . DAN HEENAN's son now in Horlacher's office . . . MEL KOFF joined Film Colony at the Sylvania which now resembles Vine Street on a busy day . . . NationalKline Poster now providing own material on Paramount pictures by silk screen process. AWA&EN8NG THE 'SLEEPERS' (Continued from page 2) color of the gag to take a few shots of the "boys" to be used in conjunction with the story that such a stunt rates . . . Grab off the negatives from the newspaper photographers and blow them up to 40x60 size . . . Spot these in the lobby and the front, tied in with "HEARTS" ... It should attract plentee of attention . . . LOBBY AND FRONT Go after the lobby and front with all the hoke of ships and war on the high seas you can corall. Ship's lanterns, Jacob's ladders, old ship's steering wheel, ship's compass, pennants and flags, old-fashioned ship's gun which can be promoted with a little effort . . . The historical societies have all sorts of trophies which they'll be glad to loan you as an exhibit . . . Shipping companies will be glad to loan you all sorts of ship models on a co-op tie-up . . . They're ripe for it now and will be willing to go the whole hog if you give them a plug on ship travel, Then . . . ( 1860) and Now (1936). PRINTED MATTER Mat No. 14 is plenty okay for a broadside of a herald . . . Play up the cast and copy over the title in all your printed matter . . . Sell the angles. Mention the title as inconspicuously as possible . . . It's not so hot! The paper is swell . . . Plaster is around wherever possible . . . (>et goin' on a Sleeper that has plenty to sell. CLASSIFIED ADVERTISEMENTS Ten cents per word, including initials, address, or box number. Minimum insertion 1 5 words. Cash or money order with each copy. Yearly contract rates are lower. Send for contract scale. Address communications to FILM BULLETIN, 1323 Vine Street, Philadelphia, Pa. INSURANCE All forms of special insurance applying to theatre operation handled on minimum rates. Representative will be sent on request. Box FB 107. TRAILERS Snappy, effective trailers; special low prices. Film Service Co., 25th St. and Lehigh Ave., Phila., Pa., SAGamore 1653. JANITORS' SUPPLIES Cups, towels, toilet paper, bulbs, disinfectants, soaps, etc., Krankel's Sanitary Supplies, 305 S. 40th Street, Phila., Pa., FREmont 0127. Everything in Equipment NATIONAL THEATRE SUPPLY CO. 1225 VINE ST. PHILA., PA. SAVE TIME ENERGY INSURANCE WORRY MONEY Economically Sensible for All Your Deliveries to Be Made by H OR L ACHE p Delivery Service ll INC. PHILADELPHIA BALTIMORE 1228 Vine St. 206 N. Bond St. WASHINGTON NEW YORK 1031 3rd St., N. W. 518 W. 48th St. TWA Motor Carrier Vgents for GENERAL AIR EXPRESS Coast to (Oast Overnight M. Lawrence Daily, Notary Public. Phila. Member National Film Carrier* , Inc.