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9udepeftdeHt exhibitors
FILM BULLETIN
VOL. 2. No. 49
WEDNESDAY. AUGUST 5. U
PRICE 10 CENTS
Things We Like For 936 '37
We like the looks of Grand National, baby film firm of the industry that seems to be starting its life in long pants. The signing of Cagney was a bold stroke, auguring similar daring moves in its production plans that will bring it rapidly to the forefront as one of the smart film outfits. We like the calm, sane manner in which Alperson, Leserman, Finney are laying their plans and building their staff. G-N looks good to us and we're willing to be called on that when next season rolls around.
Columbia appeals to us , too. Here is an organization that has the talent to do big things, but has always seemed to hold itself in leash. We think this company is going to start to move to a higher plane this year. It moved forward with mighty strides during the depression years and strikes us as just about ready to burst out in full splendor. The budget on "Lost Horizon" is the tip-off.
Then, there's Universal. You'll find smart production brains operating out in Universal City these days. All the extra dead-head weight is being dropped and replaced with intelligent, alert film workers. No more financial worries, no more dependency on the success of one picture to pay unpaid bills. U is on solid ground and will improve — inevitably.
In one brief season Republic demonstrated that it is headed for a top spot in the industry. But, it isn't so much for what it did last season
that we like this outfit — it's for the golden promise it holds for the new year. The production of one picture — "Follow Your Heart" — has touched off the spark that Republic needed to encourage it to try new heights. Budgets on all '36-'37 films have been sent up considerably and an enthusiasm reigns that is bound to be translated into greater achievement. Watch Republic!
Chesterfield-Invincible hasn't been anything to cheer about in the past. We doubt that even they will deny that. Never assured of any substantial outlet, C-I has plodded along producing at low cost because its gamble was a risky one. But, we like C-I this year — and for the future. George Batcheller and Maury Cohen have the talent to make good pictures. They have shown that in what they produced for very little. Today, they have what they need — an assured volume of playing time from 3500 Allied theatres throughout the country, and you can look for product of an entirely different type and quality. Here is something to be encouraged by every independent exhibitor.
And we like that independent combination of Maurice Conn and the Halperin Brothers. This is a merger of some of the keenest young production talent in the business. Don't make the mistake of passing it off lightly.
MO WAX.