Independent Exhibitors Film Bulletin (Sep 1935 - Aug 1936)

6 9>tdependent EXHIBITORS FILM BULLETIN R E VI EWS (Continued from page 8) Hollywood Preview MUMMY'S BOYS BOXOFFICE RATING COMEDY . . . Better story than recent Wheeler-Woolsey epics have had . . . Their antics the same, however . . . Will satisfy their fans . . . Rates • • in rural spots; less in cities. RKO 63 Minutes Bert Wheeler . . . Robert Woolsey . . . Barbara Pepper . . . Moroni Olson . . . Will Best Directed by Fred Guiol With a better, if patterned, story than is usually handed these comics, Wheeler and Woolsey have turned in a fairly funny film in "Mummy's Boys." However, it is still typically their brand of comedy and will please their fans, probably annoy others. This time, the boys give up their ditchdigger jobs to join a scientific expedition to Egypt. They are being constantly shadowed by turbaned dark-skinned Egyptians; they run afoul a mad scientist bent on wiping out the expedition party; Wheeler falls in love with the head scientist's daughter, and the boys finally trap the crazed archeologist in their midst by nailing him in a coffin. It's all slightly crazy and gives the stars ample opportunity to indulge in their well KORSON CLOSES FOR C.C. BURR PRODUCT Masterpiece and Trio exchanges, Phila. and Wash., closed a deal last week to distribute two series of six features each to be produced by Charles C. Burr of B. J. S. Films. Ed Boreth represented Louis ('Pop') Korson in negotiating the contract with Burr in New York, where the producer also set distribution deals with four other eastern exchanges. One of the groups will be westerns and outdoor action pictures. The first of these will be "Land of the Sky Blue Water," starring Harry Carey, Queenie Smith (of 'Showboat') and George Elridge. The second group of six will be the "Crime and Courage" detective series. known madcap antics. Barbara Pepper makes a good foil for the bespectacled Woolsey and competent love interest for Wheeler. Moroni Olson is properly menacing as the insane scientist. It's light, foolish fun for those who like the boys. Elsewhere, it will do as the second half of dual bills with a drama. AD TIPS: The Egyptian locale affords plenty of chances for striking lobby displays. Dress two stooges in Egyptian costumes and hare than parade the streets with signs on their backs: "We're 'Mummy's Boys' . . . Lost in Egypt . . . You'll find us at the Ritz Theatre on Friday, Saturday." HANNA (Hollywood). AWAKENING THE 'SLEEPERS' (Continued from page 2) Try the "Inside Information Direct From The Track" teaser. The inside of this little sheet lists "Lucky Linda" as a sure-winner in "The Gentleman From Louisiana" and tells something briefly about the picture. The same can be done with the cover headed: "A Sure Bet." A folder, on the cover of which appears: "Horse Racing Form. How Would you like to win 100 for Only 25c?" Inside, of course, you explain that the "100" refers to "Thrills" in the "Gentleman From Louisiana." Cheaper, and perhaps every bit as effective, would be a small card with this on one side: "Play Lucky Linda — A sure bet for next Thurs-Fri or Sat." The other side to carry title of the picture, cast and theatre name in small type. Don't use any illustractive mats on this type of throwaway. There it is, fellows. "The Gent" has dough hidden in it and it's your business (or is it?) to dig it out. This CAN be sold for heavy dough, so do it! $$$$$$ FLASH ! EXTRA ! New York (Extra). — R. F. "Pete" Woodhull, former president M. P. T. O. A., died suddenly this evening (Wed.) Republic to Show 'Heart' To Phila. Exhibs Monday Herman Gluckman, Harry LaVine and Republic Pictures will play host to Philadelphia exhibitors Monday morning, 1 1 A. M., at the Aldine Theatre, when a preview showing of "Follow Your Heart," the Marion Talley-Michael Bartlett musical, will be held. Weiss Completes Serial Louis Weiss finished shooting yesterday on "The Black Coin," his third Weiss-Mintz serial of the year. Ralph Graves, Ruth Mix, Dave O'Brien, Clara Kimball Young, Robert Frazer, Robert Walker, Bryant Washburn and Yakima Canutt head the cast. Albert Herman directed the production. "The Black Coin," distributed through state rights exchanges by Stage & Screen Productions, Inc., will be released immediately after "The Clutching Hand," the current Weiss-Mintz serial. CLEM'S INDEPENDENT THEATRE SUPPLY HOUSE 1224 Vine Street. Philadelphia "Everything From Street to Screen" "Not a dark house in more than 20 years of film delivery service!" NEW JERSEY MESSENGER SERVICE Member National Film Carriers' Ass'n 2 50 N. JUNIPER STREET, PHILA. LOCust 4181 RACE 4600 "Finest Theatre Painting and Decorating" HARRY BRODSKY 23 15 WALNUT STREET, PHILA., PA. RITtenhouse 7828 • TRInity 1189 Paramount's "Advertising Material Rental Service Contract" will COST THEM from $300 to $500 MORE per year! Protect yourself by dealing ONLY with National-Kline Poster Co. 1 3 07 VINE STREET, PHILADELPHIA Simon Libros • Al Blofson • Oscar Libros