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%depeiukttt EXHIBITOR
FILM BULLETIN
Vol. 2. No. 52 WEDNESDAY, AUGUST 26. 1936 PRICE 10 CENTS
Action ... Not Resolutions !
It is true, perhaps, that exhibitors yell "wolf, wolf" so often about film rentals that they hardly believe it themselves when the cry comes from them in earnest.
This season they have cause to raise their voices and their economic fists — against the policies of two major film companies Metro
and RKO, whose terms exceed the bounds not only of equity, but of sound reason, too. The former with its first shot at 40 percent pictures, and the latter company with its demands for increased rentals following on the heels of its delivery of the worst major product of last season are demonstrating a greed that is arousing exhibitors everywhere against
them and will ultimately bring about their deterioration unless they
succeed in ruining their customers first!
The recently merged United Motion Picture Theatre Owners of the Eastern Penna. territory will hold its first general meeting next Wednesday, Sept. 2, for the expressed purpose of "protesting" against unreasonable film rentals. It is a matter certainly worthy of the attention of every independent exhibitor.
That meeting can be productive of resolutions or results. If it is merely to be regarded as a good spot for one or two of the fluent organization leaders to deliver a bombastic, generalized harangue against all the film companies, with a lively resolution to top it off, it will do everyone more good to spend the day at the seashore. If definite ACTION against the principal offenders is taken, the U.M.P.T.O. will find itself in position to join hands with other groups like Allied of New England, who are directing a strenuous campaign against the buying of Metro's product on the announced terms, and make their combined disapproval FELT RATHER THAN HEARD!
MO WAX.