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9ndepeudefit EXHIBITOR
LET*
GLANCING AT THE PRODUCTS FOR '38 '39
COLUMBIA
Starting off with a grand Capra show, Columbia has very little to show beyond it at this time. One 'You Can't Take It With You' doesn't make a season. This company must remain a big question mark for the present. Not enough has been announced to make predictions worth anything.
METRO-GOLDWYN-MAYER
Leo has the names — you can't get away from it. The pictures really don't have to be as good as others, but they are. Even 'Marie Antoinette' can't make us believe that Metro will flop. Too many good writers, too many good directors, too many good players — and plenty of money to give those people the physical requirements to make good pictures. The story properties scheduled for '3 8-'39 look rather promising, too. We'd like M-G-M as our "backbone" product.
MONOGRAM
Independent Monogram, we predict, will make the greatest forward strides of any company this coming season. Jackie
Cooper and Boris Karloff are two good names — and now a flash comes thru telling us that George Bancroft (still a potential star) has been signed to co-star with Jackie in 'Gangster's Boy.' The executives have no high flown ideas. Their feet are on solid ground and they know what the public wants. And . . . production chief Scott Dunlap's experience in the talent field will show results in the signing of more valuable "names" as Monogram goes along. A good bet this outfit!
PARAMOUNT
Made a splendid comeback last season — and seems destined to improve further this new season. Strange case with this company was the failure of its "big" pictures to be really big. But the less pretentious productions were generally good. The action pictures knockouts! Paramount made the most diversified program of any studio for '37-'38. Same policy will probably prevail for this year. The studio is being operated on a very sound, business basis today. We like Paramount.
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ARE YOU DOING YOUR SHARE
TO PUT OVER THE ALL-INDUSTRY AD DRIVE?
Send your check for 10 cents per seat to FRANK C. WALKER, Treasurer Motion Pictures Greatest Year, Inc. 1 540 Broadway, New York, N. Y.
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