Independent Exhibitors Film Bulletin (1950)

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DOWN TO WO** There have been meetings and discussions and fanfare galore . . . about the ills of our industry . . . and what we can DO about it! It's all been a great means of letting us take a look at ourselves . . . and our business ... in the candid mirror of surveys and opinions . . . BUT . . . now we've got to add some PERSPIRATION to the CONVERSATION . . . and Get Down To Work! . . . We've got to roll-up-our-sleeves and start Out -Selling Television, Canasta and the good old Summertime . . . and we've got to do it with the SHOWMANSHIP that made our industry GREAT . . . and has kept it great . . . through times good and bad. It isn't a One-Man Job . . . it's an Industry responsibility! That means YOU ... and YOU ... and YOU! So . . . let's prove that MOVIES ARE BETTER THAN EVER! . . . Let's prove that SHOWMANSHIP IS BETTER THAN EVER! . . . Let's ALL Get Down To Work! nmionfu SERVICE of rur mousr/tv