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EXPLOITATION PICTURE
BURT LANCASTER ROES A FAIRBANKS
Did -Time Swashbuckler Meal far Star "H<"T"1^"JS'-\,
PERHAPS THE BIGGEST joke in the Armed Services during World War II was its peculiar flair for almost inevitably spotting its manpower in jobs directly contrary to their civilian occupations — a salesman became a Secret Service operative, a machinist was named to clerical duties, and a bookkeeper was, of course, plopped into the tank corps. Hollywood, too, has had the same knack for transposition, and, very often,
with good results.
Crooner Gordon MacRae, for instance, made his splash in a straight dramatic role in which he warbled nary a note; Broadway comedian Jay C. Flippen has very capably handled grim menace parts, and former circus acrobat Burt Lancaster has become the darling of the action addicts as a tough, cynical gunman, while his abilities for swashbuckling derring-do in the popular Fairbanks manner was completely overlooked— until Warners clothed him in tights for their Technicolor adventure ot a Lombardian Robin Hood, "The
"Arrow" Lancaster and "Flame" Mayo Face the Crossbows . . .
Flam? and the Arrow.
Lancaster's acrobatics — all of which he does himself, without benefit of stuntman double — have been described as the closest thing to Fairbanks, Sr., since that immensely popular actor's heyday and should be the prime promotion prong in the showman's campaign. Aided by his pint-sized former circus partner, the "new" Burt Lancaster nimbly scales walls, leaps, bal
ances, swings and
performs a myriad of other breathtaking feats that may well garner a host of new fans for the star, as well as delight his old ones.
Done tongue-in-cheek, the film has laughs to add to the bona fide thrills and a romance in which Lancaster's visa-vis is one of the tastiest dishes in Hollywood, the gorgeous Virginia Mayo. Witth Lancaster as "The Arrow" and Miss Mayo as "The Flame", a host of angles are presented for blow-ups, stunts, displays and all the other ammunition an enterprising showman could desire.
LANCASTER M MAYO
AND A
THOUSAND FLAMES LIGHTED HIS WAY..!
W FLAME
i m arrow
NEWSPAPER ADS
Above is a sample of the dashing, swashbuckling type of newspaper ads worked up for the film. The canvas is broad and heroic, full of the same thrilling hokum that dominates the picture and characterizes the rest of the advertising art and copy. Other mats depict Lancaster tossing an armored character over his head, in a protective and romantic pose with Mayo, or battling a mob of soldiers with makeshift weapons. The ad above is also used on the cover of the 4-page herald in two colors.
LOBBY DOOR PANELS
Spread across the bottom of this page are reproductions of the six special lobby door panels, printed in full color, similar to the group that did an excellent advance selling job for "Caged." Each is 20 x 60 and can be bought for $6 for the whole set of six or rented from National Screen Service.