Independent Exhibitors Film Bulletin (1950)

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"When IIBITORS do i h, I II IJ \( . . . . that 's what I Like "A great many exhibitors who have screened our new family comedy LOUISA have been saying these fine things about it: ...that it is the kind of picture the industry always needs more of, and never gets enough of. ...that it is rollicking, yet substantial entertainment, wit a genuinely fresh and heart-warming idea to it. ...that it has the same family appeal as The Egg and I suggest every operator, booker and buyer screen Louis and form their own opinion of the picture before book ing it into any theatre. I want them to see for themselv how much the picture holds in entertainment appeal an( audience potential." W. A. SCULLY Universal-International Pictur WORLD PREMIERE... Chicago Theatre, Chicago, August