Independent Exhibitors Film Bulletin (1950)

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5 WORLD PREMIERE . | "LOUISA" Louisa' Huge $70,000, 0»> 14 ★ CHICAGO DAILY NEWS, Saturday Aug. 12. 20,000 Jam The Chicago For 'Louisa' Extra traffic policemen were called to the Chicago theater Friday to handle the crowds waiting to see the world premiere of the movie "Louisa." The crowd extended four and six abreast north in State st. to Lake st., east to Wabash av., then south almost to Randolph st. "I don't get it," John Balaban, B & K president, said. "There isn't any sex, no violence, no crime in the picture. It's a home movie." Whatever the reason, more than 20,000 paid to see the movie Friday. it**.,:. Trade papers, film buyers, exhibitors and movie fans all predicted that LOUISA would prove to be the top family picture of the year. First fifteen test engagements, backing up the tremendous record-breaking World Premiere business at the Chicago Theatre, Chicago, proved these predictions 100% correct.