Independent Exhibitors Film Bulletin (1950)

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Looking for Patrons? Look around you, brother! . . . they're EVERYWHERE! The "oldsters" who have been your patrons for years . . . and the "youngsters" . . . who are searching for ENTERTAINMENT . . . and challenging you to SELL 'em! Plenty of patrons to fill your theatre to overflowing . . . and easy to FIND ... But your job is GETTING THEM TO YOUR BOX OFFICE! So . . . throw away those bifocals, brother . . . and focus some good, old-fashioned SHOWMANSHIP . . . on your SCREEN ... in your LOBBY . . . right into your patrons' HOMES! Tell 'em about your Big Hits . . . and Tell 'em OFTEN! . . . Get excited . . . and ACT excited about your "Better Than Ever" MOVIES . . . and reach those patrons . . . whever you find them . . . with convincing, seat-selling SHOWMANSHIP . . . that will drive them to your theatre! If you yell LOUD enough . . . and LONG enough . . . about your wonderful entertainment . . . you won't have to go looking for patrons . . . THEY WILL BE LOOKING FOR YOU! nATKHKH \ uieea service %^Jp/uz€BaBr of mfinousmr