Independent Exhibitors Film Bulletin (1952)

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HE general release of Cecil B. DeMille's "THE GREATEST SHOW ON EARTH", originally planned for the late fall of 1952, will be moved up to July, 1952, in response to demands from exhibitors and public. Its sensational record-breaking boxoffice performance in its initial engagements and its overwhelming acclaim in the nation's press have determined Paramount's releasing policy— which will be welcome to showmen everywhere who have emphasized their need for big, big attractions during the summer months. We want this picture to reach your theatre red hot and presold so that everyone in your city, town or neighborhood, from 6 to 86, will be talking about it and clamoring to see it. CECIL B. DEMILLE S "THE GREATEST SHOW ON E Cecil B. De Mille's "THE GREATEST SHOW ON EARTH" starring Betty Hutton Corna i Emmett Kelly • Cucciola • Antoinette Concello • and James Stewart • Produced and Directe 1 Screenplay by Fredric M. Frank, Barre Lyndon and Theo y