Independent Exhibitors Film Bulletin (1952)

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3^ i tierefore, we are making <THE GREATEST •HOW ON EARTH" i ailable to a limited numit of theatres throughit the country on a ecial pre-release basis. Iius the greatest word-offouth will be developed V)id the deepest potentialIP idience penetration obtained by the time ! HE GREATEST SHOW ON EARTH" emblazoned on your marquee. e know these pre-release engagements ill be of the utmost importance to eatres booking the picture in general lease. These first mass -audiences will some exploiteers for the entire nation, any exhibitors would like to play "THE Paramount Sets Release Of "The Greatest Show J)nJJarth; tat Explo,taii0„ Staff l„ Vas( GREATEST SHOW ON EARTH" tomorrow if it were available. However, this pre-release timetable— together with the picture's summer general release— will produce the maximum return in dollars and cents for all exhibitors. And it will bring the industry as a whole the full measure of optimism and morale that only the greatest motion picture can provide. EfY HUTTON CORNEL WIL MES STEWART n • Dorothy Lamour • Gloria Grahame • with Henry Wilcoxon • Lyle Bettger • Lawrence Tierney olor by Technicolor • Produced with the cooperation of Ringling Bros.-Barnum & Bailey Circus Fredric M. Frank. Theodore St. John and Frank Cavett