Independent Exhibitors Film Bulletin (1952)

BULLETIN EDITOR , ol. 20. No. 6 March 24. 1952 Page Three ft COURAGE It is not our "wron£ actions which it uires courage to confess, so much s those which are ridiculous and oolish. "— ROUSSEAU REVIEWS in This Issue incin' In The Rain _ .......15 he Sniper _.....15 Ka and Pa At The Fair 15 lUTINY _ _ 16 Iabzan's Savage Fury .„ 16 ■ irl In Wnrrr _ 16 FILM BULLETIN — An Independent Motion Picture Trade Paper published every other Monday by Film Bulletin Company. Mo Wax, Editor and Publisher. BUSINESS OFFICE; 35 West 53rd St., New York, 19; Circle 6-9159. David A. Bader, Business Manager; Leonard Coulter, Editorial Representative. PUBLICATION — EDITORIAL OFFICES: 1239 Vine St., Philadelphia 7, Pa., RIttenhouse 67424; Barney Stein, Managing Editor; Dick Newton, Publication Manager; Robert Heath, Circulation Manager. HOLLYWOOD OFFICE: 659 Haverford Ave., Pacific Palisades, Calif., Hillside 8183; Jay Allen, Hollywood Editor. Subscription Rate: ONE YEAR, 83.00 in the United States; Canda, $4.00; Europe, $5.00. TWO YEARS, $5.00 in the United States; Canada, $7.50; Europe, $9.00 CAPITALIZE THE WEATHER The coming of Spring, season of singing birds, sunshine and daylight saving time, was never regarded as a harbinger of glad tidings for our industry — never, that is, before everyone's living room started to furnish free entertainment. In former days, when Mother Nature smiled her brightest, thr.it n-men did not smile with her. for Spring is the season of the verdant parks, the full streams, of young men's fancies, and many man-made enticements like the automobile and baseball. But two years of tussling with the competition of miniature movie entertainment in the living room — an intriguing novelty — has convinced manv exhibitor in television territories that Winter's cold blasts and snows are far deadlier than Spring's sunshine and longer days. As a matter of fact, the emergence of television has brought about a switch in the movie seasons. If you recall last year's trends, you remember that optimism was flowing high through the warm weather seasons and into the early Fall. Movie business appeared to have hit the comeback trail and prospects for the Winter seemed glowing. But with the arrival of the northwinds. grosses started to fall as fast as the thermometer. This has happened two years in a row. It's time we learned a lesson. Until the novelty of video wears off I of w hich there already are ample indications), let's make the most of nature's bounties. Wa> the time when Spring and Summer weaned people away from their movie-going desires; today, we should think of these seasons as our ally in beckoning them out of their homes to roam — yes, perhaps to a movie. Fullv cognizant of this new trend, certain of the distributors are making many topflight films available to theatres from April thru August. M-C-M will provide "The Wild North."' "Singm' in the Rain" la great musical). "Scaramouche." "Mr. Congressman" and "Lovely to Look At". 20th Century-Fox will give exhibitors its outstanding musical. "With A Song in My Heart". "Pride of St. Louis"' and "Bells on Their Toes". Columbia can boast an imposing array of warm weather releases topped by "The Marrying Kind". "My Six Convicts". "Walk East on Beacon". "The Sniper". "The Happy Time" and. possibly. "Affair in Trinindad'". the first Rita Hayworth starrer in three vears. And from Paramount, exhibitors can anticipate "Greatest Show on Earth". "Red Mountain"* and William Wyler's "Carrie", successor to his "Detective Storv". Republic has two good ones on "Hoodlum Empire" and the John Ford-John Wavne production. "The Quiet Man", about which, incidentally, we hear glowing reports. There will be no dearth of outstanding pictures to offer the public. This is the time of year, when people are out on the streets, to exploit films and movie-going to the limit. Let's capitalize the weather as a business asset. Let's circularize and billpost and ballyhoo from the housetops that Springtime and Summertime are Movietime. MO WAN