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BULLETIN
Vol. 20, No. 10
May 19, l".r>2
Seeing [s The Answer To Fear
Twenty years ago a great American told his cli-pirited countrymen they had nothing to fear as much as fear itself, W ith a firm faith in the basic soundness of our democracy, he led the nation from deep, dismal depression hack to the sunshine of
national prosperity, lie restored the people's faith
in themselves.
There's a parallel in the situation of the motion picture industry today. Fear and despair have struck some among us. The woods have grown so dark in the past year or two that many a theatreman has lost sight of the trees. The trees, VOU know, are the good motion pictures, the one?, that offer entertainment so wonderful that nothing can compare. These pictures still enjoy succe>» such a> the industry knew in its happiest days. Hut these are crucial days, and there is no point in denying it.
Like the nation in the early 30's, our business cries for courageous leadership — and inspiration. Sensing this, sensing the need, above all else, for faith in the future. Metro-Coldw vn-Maver grasped the opportunity of this critical hour to deal a master stroke of showmanship. Convoying one hundred of the country's foremost exhibitors to its studio, this great and enterprising company spread before them, to witness at first hand, concrete manifestations of its confidence in the future.
W e wish every last theatreman in America could have been privileged to see what M-C-.M showed the lucky 100 who attended the inspiring ''Seeing Is Believing" conclave. Those exhibitors, circuit operators and organization leaders, represented some 10.001) theatres hard-boiled showmen, all. It was a magnificent thing to see their enthusiasm bubble, to see sagging spinal columns stiffen noticeably.
It was not alone the six fine — some great — films they looked at. nor the stimulating exploitation conferences they engaged in that gave the fortunate 100 the lift. As much, it was the bustling, big scale activity they saw all over the studio's sprawling 200 acres, the air of confidence that seemed to permeate the M) huge sound stages, the look-ahead attitude of the executives and thousands of workers.
In his welcoming address. Dore Scharv gave voice to his company's confidence in these words:
"We at M-C-.M have enormous faith, and that faith is not wishful thinking. It is based on the hard rock of good returns. It is no benzedrine of false hope. It is the tonic that has come with the demon
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The pictures on this page, from top: ''Pit and Mike", with Spencer Tracy. Kulheriie Hepburn. Alio Ray: "Lovely To Look At" (Technicolor). Kuthryn Grayson. Howard Keel. Red Skelton. Marge and Cower Champion; "Because You're Mine" (Technicolor). Mario Lanza. Doretta Munow.
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