Independent Exhibitors Film Bulletin (1952)

.Short Subjects (Continued from Page 15) AF MEN AND THINGS: Monogram's company-owned exchanges rose to 15 as president Steve Broidy announced the purchase of the Monogram franchise-operated exchanges in Chicago and Indianapolis from Irving Mandel. Sixteen others are being operated on a franchise-owned basis . . . The Motion Picture Pioneers, whose membership has zoomed in the past couple years, will hold their 13th Annual Dinner in the Grand Ballroom of the Hotel Astor, instead of the Waldorf Astoria which has become too small for the organization, according to president Jack Cohn. David A. Bader is the new publicity director for the Pioneers to work with executives Harry J. Takiff, secretary-treasurer, and Marvin Kirsch, vice-president . . . Warner ad-publicity v. p. Mort Blumenstock's daughter, Haidee, was wedlocked to Major Marvin Perskie, U.S.M.C., Aug. 28 . . . Miss May F. Quirk, manager of the Victoria COLVIN, HOFF, KIRSCH Teda, Tesma, Allied Combine Theatre in Mt. Carmel, Pa., has copped M-G-M's second "Promotion Prize of the Month" half grand for the bally on "Just This Once" . . . Richard A. Harper, former Metro circuit sales rep, has joined the M. A Shea Theatrical Enterprises as executive assistant to the president . . . We don't know if it's a case of out of the frying pan into the fire, but Ellis Arnall leaves his post as Office of Price Stabilization chief to resume active duty as head of the Society of Independent Motion Pictures Producers. Whik OPS chief, Arnall was lauded by President Truman as a stalwart who handled a tough job "with courage, vigor and intelligence" . . . Legal control of Cinecolor Corp. has been acquired by Donner Corp. of Philadelphia by purchase of five per cent subordinated sinking fund debentures with common stock purchase warrants attached . . . Jack Kirsch, Illinois Allied prexy and chairman of National Allied's convention had 16 an across-the-table confab with TEDA president Ray Colvin and TESMA chief J. Robert Noff to set plans for the trade show at Chicago's Morrison Hotel on November 17-19. pASH & CARRY: 20th Century-Fox maintained a healthy profit for the six months ended June 28 thanks to a whopping second quarter, as it reported a net of $962,000, compared with a consolidated net of $1,071,000 for the corresponding period last year. Second quarter earnings zoomed to $928,000 compared with $34,000 for the first quarter and $196,000 in the second quarter of 1951. Gross consolidated income during the '52 first half came to $78,044,000 of which $43,988,000 accrued from film rentals and $37,014,000 from theatre receipts. This was a slight increase over last year's first half when grosses totaled $77,466,000 . . . Technicolor netted $1,025,000 for the six months ended June 30, last, after taxes. This compared with $1,061,000 in 1951*s first half with taxes for the period adjusted to the effective rate paid for the entire year. Second quarter earnings were estimated at $506,000, compared with $571,000 for the corresponding period last year. THE 40 short subjects released by 20th Century-Fox this year will be matched next semester, according to Peter G. Levathes, shorts sales chief. Line-up consists of 26 new Terrytoons and four reissues, all in Technicolor; six Movietone sport reels; two Movietone one-reel specials and two Lew Lehr reissues. As before, there will be 104 editions of Fox Movietonews, issued twice weekly. DARAMOUNT LAUNCHED its "Greater Confidence Parade of 1952" sales drive on the 31st with Paramount Week, the traditional stanza during which the company's sales force seeks to place a Paramount film in all the theatres throughout the country. The campaign, which will continue for 13 weeks through November 29, has been labeled "the most important sales drive in the history of the company," by sales chief A. W. Schwalberg. About $40,000 in prize money will line the pockets of the winners, with an additional $5000 to be split among members of non-winning branches who display outstanding individual effort. CIRST OF the exchange areas to surpass its quota in the COMPO dues collection drive was Memphis, with Indianapolis hot on the Tennessee territory's heels. Each of the two exchanges have exceeded its quota b> several hundred dollars. Kudoes to Frank Carter, formerly head of the Warner exchange, now in Atlanta, who is distribution co-chairman in handling the Memphis drive, and Foster B. Gauker, Loew's branch manager, distrib co-chairman for the Indianapolis area. Exploitation & Merchandising (Continued from Page 15) Spain. The Broadway preem is the spring! board for a series of international opening in the principal cities of Europe, Asia, Ausj tralia, North and South America . . . TW Wald-Krasna RKO release, "The Lust; Men*', will have its world debut in Texas Oct. 1, and, with Interstate's Bob O'Donnel handling the details, along with RKO' Terry Turner, bids fair to be one of the rip roarin'est affairs of the year. The Rober Mitchum-Susan Hayward starrer was line* up for a bang-up TV campaign in Dallas Fort Worth, Houston and San Antonio; pro ducer Jerry Wald, star Mitchum, directo Nicholas Ray and several RKO feature' players are going to the Lone Star state foi the event under the direction of studio pub licity head Perry Lieber. KNIGHT BEFORE DAWN MGW S Dawn Addams Knights Jouster M-G-M field press representative Toll-:; Baldridge, who has never let a good bet sipby, covering his Virginia territory a ^£jft. months ago, learned of an event he thorn, ■ might help bally the upcoming "Ivanhoe". I was the 131st annual jousting tournameW^'' in Mt. Solon (pop. 112) that drew thousanws, from surrounding areas. Baldridge shot "i9y». news to M-G-M exploitation chief D"B"*"" Terrell and publicity head John Joseph <")■ thereby started a snowball of publicity th™ * gave both the Tournament and the pictuB an invaluable boost. Metro invited as 1 guests reps of weekly magazines, natior J newspaper and photo syndicates, as well V radio and newsreel reporters. Starlet Daw Addams was flown in from Hollywood |» preside as "Queen of Love and Beauty" ajj award a cup for top jouster, the guy wl m could snare three rings on his lance whjH riding a field of 75 yards in eight seconJfi no mean trick. Credit Messrs. Joseph a|» Terrell with a ballyhoo coup. FILM BULLETlB;