Independent Exhibitors Film Bulletin (1952)

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1934 IMITATION OF LIFE 1937 STELLA DALLAS EXPLOITATION PICTURE 1941 BACK STREET of the issue Among I In soup-opera classics of past years, at left: (from top) Claudette Colbert and screen daughter Rochelle Hudson in ''Imitation of Life" ; Barbara Stanwyck and John Boles in "Stella Dallas"-; Charles Boyer and Margaret Sultirun in ''Buck Street": Joan Crawford in "Mildred Pierce". Belou. Loretta Young, in the brassy blonde role she finds to be her nemesis in her later attempt to find happiness as a uife and mother. Her dancing partner is Alex Nicol. BECAUSE DF YDU Down through the years have come a series of jis that inevitably have some things in mmon : the Wronged Woman : the Guy \^ ho Lne Her Wrong; the Good Man she truly loves; Child she leaves to save her from the dishce of the mother's past; the final recognition the regenerated Mother. One other factor aracterizes this pattern — it brings people into p theatres. "Because of You" is in the tradition at made the type of films noted above a Ionian's picture" — and boxoflice. Beginning with Loretta \oung as a brassy fyden, unwittingly tied up with a dope peddler, e\ Nicol, the film shunts them both into jail ght at the outset. Subdued by her experience, pss \ oung makes the most of her educational tportunities in prison, then goes out to study irsing. In a veterans" hospital, she meets and prries Jeff Chandler. Their idyllic home life, tw replete with a three-year-old child, is disrbed when Nicol turns up, reveals the past and the split-up. Loretta loses custody of her child, he takes a job with a magician, and. years Ler, meets her daughter, now a strange and pbittered child. She ingratiates herself with e girl while Chandler is away and remodels e youngster's outlook into a happy one. The ther s return, his initial anger w ith the situa»n and the ultimate realization that both father d daughter love and need Loretta. rounds out |e tale w ith tears, laughs and a happy ending. Formula? Yes, b.o. formula. 1945 MILDRED PIERCE 1952 BECAUSE OF YOU