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EXPLOITATION PICTURE
PROBE FILM PACKS B.O. PUNCH
Here's one that will pay off anywhere if it is properly handled. The FILM BULLETIN review called it "a natural for action houses, but in any situation where the exhibitor does a ballyhoo job, 'The Turning Point' will turn in a surprisingly
good gross." It was also termed "the most realistic and hard-hitting treatment yet to be inspired by the Kefauver inquiries."
subject, tying in the "clean-up" theme with the title. The latter, incidentally, opens up a huge vista for exploitation purposes. It can be used in a safety campaign for motorists and pedestrians with traffic stanchions placarded, as well as garages, gas stations, etc. And, of course, the newspapers, if supplied with news and photo releases, should be willing to go along
Another excellent idea supplied by the press book is a program to enlist city-wide help. Screenings for officials of such organizations as the 'Y', Elks, Women's Clubs, the D. A.'s office, American Legion, etc., can be held without fear of disappointment because the film has the stuff to keep them engrossed and send them out talking it up. Get the leaders' to tell their people about the film and you have a tremendous boost for your audience potential.
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And there it is — timely, exciting exploitable entertainment that should engross any type of audience.
A glance at the ads below reveal the principal tacks in the exploitation picture — (1) the striking scene of a man's body on the City Hall steps, killed in an attempt to prevent disclosure of a crime syndicate, and (2) the intriguing shot of a flashy blonde with an equally interesting line, "Where'd I get the money? From fellers . . . where else?" It's the story of the big crackdown on big-time crime after a cop was killed, told in punch-packed action and dialogue.
Its timeliness gives it a particular pull with the newspapers as a medium to grab mass interest with special editorial on the
STUNTS & LOBBIES
Among the several ideas advanced for speciiL handling, all practical and inexpensive, are: (ll a blonde •■informer" gimmick for the lol)hy| (2) a masked girl sidewalk stunt; a tie-up witf department stores; (3) an injuiring reporteij (4) a letter from the manager, and (5) a 40 60 lobby board, all of these either illustrated adequately described.
The blonde stunt, similar to the scene picture! above, guarantees an interest in the film. Seatel at a good vantage point in the lobby, with a sigl nearby: "Take a good look at me! I know plentl about organized crime and I'll be telling thf (playdate) in 'The Turning Point'," there is litt| doubt about the draw of such a bally. It caj also be worked in railroad stations, hotels, etl
For the sidewalk bally, a girl in a black vel with a sign on her back: "I KNOW TOl MUCH. Organized Crime Has Me on the Spoj But I'm telling all in 'THE TURNING POINT) at the Blank Theatre Thursday."
Department stores can be utilized for windffl counter and interior displays keyed to the m line: "Prices have reached THE TURNINl POINT and (name of store) is bringing the! down!" Then credit for the picture, theatre aif olaydate. Stills, blow-ups, etc., should be incd porated in the display. The same theme coul be used in a co-op newspaper ad.