Independent Exhibitors Film Bulletin (1953)

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MERRY GO-ROUND If the MERRY-GO-ROUND of High Prices has you spinning, these daze . . . here's the reason. The Bureau of Labor Statistics has recorded a 90.8% increase in your cosf of living from 1939 to 1952 . . . with such items as FOOD, FUEL, RENT and APPAREL leading the way. The Exhibitors Digest reports that from 1940 to 1952 the cost of your theatre equipment and supplies zoomed upward 98.9% . . . highlighted by such typical increases as PROJECTION EQUIPMENT . . . 115%; MARQUEE LETTERS . . . 126%; SEATS . . . 143%. BUT you'll catch the one gold ring on this carousel of increased costs when you note the negligible increase, IF ANY, you've received from NSS during these same years of spiraling expenses. COMPARE all your costs with the LOW COST, ServiceWith-A-Smile Policy of the Prize Baby. \.Qcbem mmmv.xcwm service \J p/HZf goer of mr mousmy