Independent Exhibitors Film Bulletin (1953)

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3D & WIDE SCREEN DEVELOPMENTS Norling One-Film 3D Hardly had the echo of the recently announced Nord single-film 3D system faded, when John A. Norling (Loucks & Norling Studios prexy) revealed another single-film set-up which, he infers, makes all others obsolete. Norling explained that his method uses two lenses requiring about one-third, or less, the light requirement of single film systems which employ on-s-'ens beam-splitting devices. According to Norling, the two separate lenses permits the full aperture of each to 1 be used, whereas the beam-splitter method uses less than half the effective aperture of the projection lens. All single film 3D methods, says Norling, which employ standard 35mm film and have the same length as conventional 2D pictures, require a reduction in image size and increased illumination. He claims his system (1) requires less reduction in image size than most beam-splitter sys i terns, (2) much less light and (3) can be interchanged in a matter of seconds with a , conventional 2D projection system. Another reported feature of the Norling method is the arrangement of left and righteye images on the film to obtain equal illumination for corresponding areas. This, claims Norling, cannot be done with a beamsplitter working together with a single lens. At week's end, there had still not been a public demonstration of the Norling system, but of this exhibitors seemed assured: The days of dual projection, with its problems of synchronization, and other allied woes, were numbered. Disney To CinemaScope Walt Disney has hopped on the CinemaScope bandwagon, obtaining rights from 20th CenturyFox to produce his forthcoming films in the new wide-screen process. The agreement, negotiated by Roy O. Disney, and Al Lichtman, is the first for proposed production of cartoons in CinemaScope. The Disney organization plans three features in the new Fox process, the first of which will be a full length cartoon, "Lady and The Tramp". Test shooting is already underway, with release set for late '54. The first live-action film under the deal will be Jules Verne's "20,000 L eagues Under the Sea". Production is scheduled to start late this year. Subject of the third feature to be shot in the wide-screen process has not been revealed. In addition to features, Disney has also obtained the rights to C'Scope an "unlimited" number of shorts and at least one of his "People and Places" series. First of the cartoon shorts will be "Toot, Whistle, Plunk and Boom", in the "Adventure in Music" group. Several Donald Duck subjects in CinemaScope are also being prepared. More Light for Drive-In 3D Paramount claims to have solved the drive-in theatre illumination problem enabling outdoor filmeries to show 3D pictures with the same effectiveness as conventional theatres. Loren L. Ryder, head of Paramount studio engineering and recording, explained that light output was increased by eliminating or reducing the size of the flicker blade with which each projection machine is equipped. Flicker blades are used in theatre projection equipment to eliminate the flicker on screens of high intensity in auditoriums with a low light level, a situation common to most four wall houses. Because conditions are reversed in drive-in theatres, the flicker blade can be reduced or eliminated. Paramount is preparaing instructions for circulation among the open-airers. Polaroid to Sell 3D The Polaroid Corporation has embarked on a tub-thumping campaign to sell the public on 3D films. The Cunningham & Walsh ad agency is handling the project for Polaroid, with former film ad executive Robert Gillham at the helm. Powered by advertising tie-ins, trailers leaflets, point-ofsale posters and similar sales promotional pieces, a broad-scale educational program is being trained on the public in behalf of the motion picture industry. 7kU fade Ike HeuAi 1 (Continued from Page 18) month-long huropean tour, going first to Rome and then to London for the United Artists foreign sales convention on July 20 I. . . Columbia producer Robert Colin was in New York last week discussing plans with home office toppers for four projected 3D productions . . . Marty Wolf, assistant general sales manager of Altec Service Corp., was one of the busiest guys at the N. J. Allied convention in Atlantic City last week with the 3D-wide screen-conscious exhibitors . . . TOA general counsel Herman M. Levy is in Europe huddling with members of the Cinematography Exhibitors Ass'n on distributor-exhibitor relations in England and reaction to the new systems. Memoranda More than CinemaScope may be coming lout of the 20th-Fox studio lot. Seems that about 15 months ago a wholly-owned subsidiary signed with an nil company for exploration and development of oil on the studio properly. The city of Los Angeles finally nave its permission for drilling and '1 3 wells will soon be sunk. Fox assures that drilling operations will not interfere with customary studio operations. Some 125 Universal exchangeiiien will be getting $35,000 in prize money following completion of the company's 18-wcek "Charles J. Feldman Silver Anniversary Drive." F. J. McCarthy's Southern Division was tops. Top district was James V. Frew's, which includes Atlanta, Charlotte, Cincinnati, Memphis and Jacksonville; the lastnamed was top branch under Buford Styles' management. " The next 50 years wi'l offer more to you men in the industry now than we had to look forward to 50 years ago," Adolph Zukor told 125 Comerford Theatres managers meeting in Scranton. Cinerama, he said, was the turning point. Other speakers at the meeting, which saw distribution toppers on hand in droves, included Paramount's Alfred W. Schwalberg, MGM's Silas Seadler, Columbia's Rube Jackter, 20thFox's William Gehring, RKO's Edward Walton, Warners' Frank Cahill and Cniversal's Ray Moon. Comerford board chairman Frank C. Walker conducted the meeting Tent Topics The mid-winter meeting of Variety Clubs International wi 'd in Washington, C. on October 23 and 2 J it was announced by international chief barker Jack Beresin. Joining the (J. S. tents will be delegates from Fngland, Ireland, Mexico. Japan, Canada and the newly organized tent in Germany. The humanitarian award dinner will be held in the Statler Hotel on the night of October 24 to honor Dr. Seiman A. Waksman. Dr. Waksman receives this year's award for his research and development of the wonder drug streptomycin. International chief barker Beresin flies to Europe in September to attend the London tent's charaity ball and to visit tents in Ireland and Germany. He will also meet with VC members to discuss the foundation of tents in Paris, Madrid and Rome. Skiatron Polls TViewers Having analyzed the results of a reported 1,000 questionnaires filled out by viewers of the Skiatron Subscriber Vision demonstration held in New York June 9 to 17., Skiatron prexy Arthur Levey revealed that more than 93 per cent of those answering were willing to pay subcription fees for TV programs not available through present sponsored outlets. He didn't say how much they would be willing to pay for TV attractions! In answer to what specific type of program the viewers would order, Levey claimed that 83.1 per cent asked for Broadway shows; 78.4 for new feature movies; 58.7 per cent for educational courses; 56.4 for leading sports events; 53.7 for grand opera, and 29.6 per cent for children's programs. FILM BULLETIN July 13, I9S3 Pag* If