Independent Exhibitors Film Bulletin (1953)

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WarnerSuperScope is not a sudden discovery presented to meet a sudden new interest in the photographic shape of things to come. Scope as a word and as a science is the result of a Warner research development long underway. That development is here and ready; perfected to the ultimate of modern scientific know-how for screen size, for clarity, for the closer-to-nature values it gives to WarnerColor and for the tonal enhancement of WarnerPhonic Sound so that WarnerSuperScope will he welcomed as a magnificent new sensation in the motion picture theatre. WarnerSuperScope will play its full power and beauty on the largest screens in the largest theatres, or the next to largest screens, or the screens next in size — any size within the 2.66 to 1 ratio on which itsphotographing and projecting lenses are based. This emphatically isnot a blown-up film but a complete new photographic and projecting process produced for us by Zeiss-Opton. The sweeping trend, as we know it, is for bigger theatre screens. We are in step with that trend. Our own Warner All-Media Camera is now ready to photograph the following productions in WarnerSuperScope, transporting the story to WarnerColor film for projection on every wide screen installation now in use or contemplated for the future: "A Star Is Born" starring Judy Garland; "Lucky Me" starring Doris Day; "Rear Guard" starring Guy Madison; the classic spectacle of "Helen of Troy"; the worldrenowned stage hit, "Mr. Roberts"; and John Steinbeck's current best selling novel, "East of Eden" produced and directed by Elia Kazan. WarnerSuperScope is not only super in size, but super in its anticipation of our industry's needs in production and exhibition for years to come.