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AS AN INDUSTRY SERVICt
and a guide to the future.,. 20th CenturyFox is happy to reproduce the remarks of
TRUEMAN T.
CinemaScope Solves Product
Shortage For T. T. Rembusch
By Merlin Lewis
"In addition to being a big money maker and a presentation most pleasing to my patrons, I've found that CinemaScope installation in my theaters has solved the product shortage, at least for me," was part of the enthusiastic report of Trueman T. Rembusch, of Syndicate Theaters of Indiana, former president of National Allied, to The Film Daily this week.
"In any town where I have two theaters there has been an enormous problem of finding at least 300 pictures to show," Rembusch claimed, "but with CinemaScope in one theater, with its attendant long run, I can pick and choose to find the best pictures available for my other house.
"CinemaScope has been an agreeable surprise to me. My Mode Theater in Columbus, Indiana is the first of our theaters to be equipped. We have used the Ballantyne Co.'s equipment throughout excepting, of course, the screen, since we had to have the Miracle Mirror screen to show 'The Robe'."
Patrons Delighted
"Our patrons are delighted with the stereophonic sound and so am I. I've fooled around with electronics and sound reproduction practically all of my adult life," Rembusch continued, "and this sound system is so good as to be almost unbelievable. There is none of the 'hiss' associated with optical sound systems and it is a bit surprising when there is no sound emanating from any of the speakers to find that there is absolute silence in the theater — just nothing except what sound the audience itself makes. This is the ultimate to me — there may be some improvements made but as far as I am concerned this is it.
"As an instance of how much I like the equipment I have placed orders with the Ballantyne Companj to equip five more of our theaters, starting with the Vogue Theater in Elwood. The Vogue is a long narrow house seating a bit less than 400, but the success of our equipment in the 700 seat Mode, als( long and narrow, convinces me that it will be even better, if possible, in the Vogue.
"Of course, 'The Robe' is an outstanding attraction but just to give you an instance of how valu able the new equipment and the film means even to a theater so small as the Mode, we grossed mor on opening day (Thanksgiving Day) than we average for a four day week end, even with outstandin pictures."
Wall To Wall Screen
Rembusch told this reporter that the Mode theater was only 28 feet wide, wall to wall, but th<' the CinemaScope screen was 26 feet wide, with the curved traveler becoming part of the wall decor; tion on each side of the theater when completely opened. Rembusch is convinced, he stated, that almo any theater of any size or any shape could profitably install complete CinemaScope equipment includir stereophonic sound, if a careful engineering survey indicates that complete structural changes of tl theater arc not necessary.