Independent Exhibitors Film Bulletin (1954)

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ALL THE NEWS ABOUT M-G-M's ANNIVERSARY IS GREAT! Everybody's getting into M-G-M's "Jubilee" parade ! The exhibitors of America agree it's the biggest opportunity in years to capitalize locally on an enthusiastic nationwide celebration! And M-G-M's saying it with pictures! M-G-M's great CinemaScope attraction "KNIGHTS OF THE ROUND TABLE" (in COLOR magnificence ! — Robert Taylor, Ava Gardner, Mel Ferrer) is terrific at Music Hall, N.Y., and is a sensation in every engagement! Hundreds of theatres are getting set to launch the Lucille Ball-Desi Arnaz comedy smash "THE LONG, LONG TRAILER" (gorgeous in COLOR!) for WASHINGTON'S BIRTHDAY on the wave of a million-dollar advertising, TV and promotional saturation ! And already the Coast is buzzing with golden whispers about the industry's FIRST BIG MUSICAL in CINEMASCOPE, M-G-M's wonderful COLOR-glorious "ROSE MARIE" (Ann Blyth, Howard Keel, Fernando Lamas.) Followed by two great attractions filmed in authentic locations abroad: the thrilling Technicolor romance "RHAPSODY" (Elizabeth Taylor, Vittorio Gassman) and the powerful Technicolor drama "FLAME AND THE FLESH" (Lana Turner, Pier Angeli, Carlos Thompson.) And everything you've heard about M-G-M's coming "EXECUTIVE SUITE" is true. One of the all-time Greats, each role enacted by a top star! (William Holden, June Allyson, Barbara Stanwyck, Fredric March, Walter Pidgeon, Shelley Winters, Paul Douglas, Louis Calhern.) That's just a part of what is destined to be M-G-^'s Biggest Year! NEW HEIGHTS FOR KNIGHTS! "The finest and by far the most entertaining and spectacular of any film to date." —Zunser, Cue Magazine i