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MGM Celebrates Jtthllee Year
30 YEARS YOUNG
In the next four months or more, a mighty motion picture company will celebrate its 30th Anniversary in the industry with a Jubilee profjram in keeping with the new era in movies. Metro-Goldwyn-Mayer has contributed, as much as any other film company, to the growth of movie business over the past three decades to build the industry into one of the top enterprises in the nation. Now it's starting on another leg of its mammoth career in what is still a young industry.
company for the quality product so vital in this day of increasing discrimination.
The men at M-G-M who are responsible for production, distribution and merchandising worked jointly on the Jubilee program. President Nicholas M. Schenck, studio chief Uore Schary, distribution head Charles M. Reagan, ad-publicity vice-president Howard Dietz and their aides huddled in Hollywood in day and night sessions, each contributing opinions based on years of e.xperience and
both wisely and well. It has shown that it rides with progress and that, when Leo puts his paw to it, he can do as well or better than any other moviemaker.
The lion's line-up is calculated to offer variety and quality to suit cver\ taste, lieginning with "Knights", a spectacular adventure-romance historical drama, the other forthcoming Jaimary release is a comed\. "The Great Diamond Robbery," starriiiL' Red Skelton, and introducing a new eyeful,
With the rest of the industry, M-G-M stands poised on the threslihold of a newera in its career of supplying screen entertainment to the public. Theatremen are looking toward Leo for an important portion of that supply, especially in keeping with the new technological developments that have revolutionized the movie industry. MGM was the first to join 20th CenturyFox in the making of CinemaScopc pictures. Its experimented with three-dimensifjn, and with wide screen. It has tread cautiously in the strange areas. (Jnce familiar with its surroundings, thratremen are dci)ending on the mighty filni
the know-how that raised them to their lofty posts. The ensuing list of pictures is the result of an effort calculated to offer screen entertainment in keeping with M-(i-M's record.
Metro's choice of "Knights of the Round Table" to lead off its 30th Anniversar_\ is both fitting and significant. This, its first CinemaScopc production, is a majestic spectacle in keeping with the bigness of the reputation that M-G-M has earned over the past three decades. "Knights" proves that the company has a keen ajipreciation of the new medium's potentialities and has embraced it
Cara Williams, who'll be heard from in the future.
h'ebruary brings to the screen the most popular Mr. and Airs, on television, Lucille liall and Dcsi Arnaz, in "The Long, Long Trailer", a comedy in Ansco Color of a pair of newlyweds who bite off more than xhcy can chew when tlie\ lake their honeymoon in a gigantic trailer. Also in l'"ebruary is ".'^aadia", Technicolor desert romantic drama starring Cornel Wilde, Mel I-"errer and Rita ("The Thief") Gam.
Metro's second CinemaScoper, "Rose Marie" in Kodacolor, with Ann Blytli, Ho
FILM BULLtTIN January 25. 1954