Independent Exhibitors Film Bulletin (1954)

/ (Continued from Page 16) pearance of title is carried in body of copy in quotes. Headline reads. "How Many Big Moments Can a Man or Woman Have.''" Theme is that those who saw the .Academy .Award winner before will enjoy the experience again and those who haven't, have a treat ahead of them. It's big-scale, undertoned for extra effect. It appeared in the 27 papers carrying .American Weekly Jan. 31, in the 33 handling This Week on Feb. 7, the Atlanta Journal-Constitution and Denver Post. Jan. 24, and in the Kansas City Star, Feb. 7. The Preems Tiiere'U be bug-eyed monsters on San I'rancisco's main streets for the world premiere of RKO's science-fiction startler, "Killers from Space", at the Golden Gate Theatre, Feb. 10th. They'll have eyes about three times the size of humans' orbs to ape the film's horror-invaders. Entire 'Frisco area will be covered with TV trailers heralding the film . . . Paramount's Texas world premiere of "Red Garters" in Austin received ma.ximum coverage from Lone Star State newspapers and the syndicates. Cute Hetty Virginia Lee, descendant of General Robert E., presided over the festivities, which saw stars Guy Mitchell and Pat Crowley, and featured players participating in the ceremonies . . . The "Hell and High Water" debut at the Roxy Feb. 1 was given a saturation radio ad campaign, with five New York stations carrying some 200 spot announcements over the weekend preceding opening of the CinemaScope pic . . . Broadway premiere of Republic's "Flight Xurse" at the RKO Palace was a colorful affair, with the First .\ir Force Band from Mitchel l-'icld, color and honor guards, flight nurses and .Air Force big brass. Whole thing got swell advance on radio and TV with p.a.'s on both and special clips from the film on video. Publishers Plug 'Caine'; 8-Month Publicity Seen Columbia, girding itself for one of the top campaigns in its history for "Caine Mutiny" is getting a special assist from Doubleday publishers. Book outfit is coming out with a 95-cent edition, illustrated with 16 pages of photos from the picture, and both covers crediting the film. Handsome reprint edition of the Herman \\'ouk best seller, one of the most expensive ever in the soft-cover market, was spurred by the recent tie-in with Signet's 75-cent edition of "From Here To Eternity*', which has already topped the 2-million mark. Doubleday is furnishing special posters, window cards, streamers, counter displays, etc. for the nation's bookstores and newsstands. Letters have gone out to a thousand wholesale distributors. Dagmar (whitehat) is in the spotlight on stageconch carrying celebrities down Broadway for the Paramount Broadway opening of Warners' first CinemaScope film. "The Command". Others arriving by stagecoach included Denise Darcel. Martha Ray. Phyllis Kirk. Jerry Lester, Lisa Kirk, Maggie McNellis. Latin Quarter beauties and other special guests. THE EMPLOYEES AND ASSOCIATES OF THE 4t SAVAR CORPORATION MOURN THE LOSS OF THEIR FOUNDER, LEADER, PRESIDENT AND FRIEND SAMUEL VARBALOW ''Wicked Woman" world debut at the Goldman Philadelphia: (top) Manager John Plunkett wit 14-foot color blow-up iihich highlighted flas front: six "newsgirls". who distributed a specie edition of city's tabloid, with front page devote to news format for the pictv.re, at subway station^ , bus stops, key interesections and departmen stores. Over 20.000 copies were bought and paifor by I .4 to publicize film. Stunt was brainchiU of fieldman Max Miller. Journal-American Contest The nio\ies' friendliest newspaper ch.ain i at it again. Hearst's New York Journal .American, is oflFering $1000 in cash prizes t the public for choice of outstanding picture and players in 1953. .Awards will be present cd at a big party in Hollywood, with star-, and film execs to add glamor. The Journa^^ success with its first contest last year ani prospects for this year indicate that it will bt! an annual event. Added feature to hypo in-| terest is a daily award of 15 pairs of ticket> to a current movie hit. Contest is getting extra push through truck posters, newsstanili display cards, radio and TV. The Journal carried a series all last year on the theme that "movies are better than ever", featuring scenes from current pictures, often on the front page. Another year-long project was based on "Let's Go To The Movies". The Journal continues to prove its staunch support for the industry Another one for the Journal. (Continued on Page 1'^ P«q* II ^ILM tULL£1IN Ftbru«ry a. 1994