Independent Exhibitors Film Bulletin (1956)

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YOU IN OFFICE You, Mister Exhibitor, are the "X". . . the unpredictable factor . . . the man who meets the public . . . the man whose interest makes the difference! Keep shouting about your shows with the excitement and enthusiasm that builds a patron-pulling pitch and the "X" in your boxoffice will equal more profits! K_J Pfi/Zf BO Br i SERVICE Of THf WO US TRY