Independent Exhibitors Film Bulletin (1956)

(Continued from Page 27) Three-way cooperation served to work up this impressive display for Columbia's "The Last Frontier" at the Broadway Capitol in Detroit. United Detroit ad-publicity head Alice Gorham and Columbia exploiteer Horace McNab arranged with the North American Indian Club to donate the authentic materials, had members participate in promotion wearing tribal regalia. 'Conqueror' Bows' Photo, Air Coverage to Saturate Country RKO aims to impress the huge scale of "The Conqueror" worldwide openings with full photographic impact, to augment the air coverage accorded the Howard Hughes' epic over Mutual. In a deal with International News Photos, the agency will photograph the newsworthy events at each of the world capitals, beginning late this month. Shots will be telephotoed to New York and San Francisco, thence transmitted immediately to INP's 300 newspaper clients. On the Mutual network's end, the Paris, Berlin, Rome and London affairs will be covered with special programs to be heard Jan. 23, 30, 31 and Feb. 3. MBS commentator Ed Pettitt, who is making the European circuit with star John Wayne, will describe the charity-sponsored gala activities. Baa-a-allyhoo for "Heidi and Peter" engagement at the State in Minneapolis worked up by manager Bob Ricker (on "Peter's" right) reeked with Swiss color as he despatched bannered goat, chaperoned by youngsters in Alpine costumes, on downtown tour to plug UA film. "HEIDI U-l Sets Major Press, Radio Tie-Ups for 'Benny Goodman' Universal's whirlpool of activity-in-print for "The Benny Goodman Story", covering advertising in 220 national mags and weekend newspapers, will get an additional shotin-the-arm with an offer to newspapers to use a five-part serialization on the life of the King of Swing. A special ad in Editor and Publisher and in Publisher's Auxiliary makes the pitch, offering a 6000-word story to any newspaper in the U. S. and Canada on an "exclusive" basis for each city. Serialization will be furnished in mat or galley proof form, together with stills and scene mats. Airlanes activity for the film was heightened with a tieup with "Queen For A Day", NBC network TV-radio show, to select a "Queen" to participate in the world bow at the Chicago Theatre, Feb. 2. After four weeks mention, the "Queen" will be named on Jan. 30, will report the following week on the show to review her experiences. Miomi Work Producer-director Stanley Kramer did a week-long stint for his forthcoming UA big one "The Pride and the Passion", even though it isn't due to start shooting (in Spain) until April. Working TV, radio, newspaper and magazine interviews, the production ace was a fascinating subject detailing the intensive research and preparations with hundreds of sketches and photos for the location filming. Fred MacMurray, accompanied by the Mrs. (June Haver) is on a key city tour covering 11 major stops on behalf of his Allied Artists starrer "At Gunpoint," making air and TV appearances, with AA carefully making sure reps from surrounding territories are included in the press confabs for solid penetration. Cornell Borchers, making her domestic debut in U-I's "Never Say Goodbye", busied herself with a weekful of interviews on arrival in N. Y. from her native Germany, assuring ample coverage in national and fan magazines. Lucy and Desi hit the road Jan. 27 in Dallas for top-date p.a.'s across the country enroute to their appearance at the world premiere of "Forever Darling", co-starring the popular duo, at Jamestown, N. Y., Miss Ball's birthplace. At each stop, they'll participate in local promotions for the Heart Fund, in addition to skeenteen press, radio and TV appearances. $ * * Jimmy Stewart is planning a modern barnstorming tour in the replica of famed plane used in "Spirit of St. Louis". The star expects to make short-hop tours to key cities to tie in with the release of the WB production next spring. The Orient came to St. Louis as three harem beauties and a strolling troubador took uf the exploitation cudgels for the engagemenof M-G-M's "Kismet" at Loew's State. The colorful quartet, armed with provocative signs worked the crowded downtown shopping section Apt stunt to spur extensive coverage for Pi mount's "Artists and Models" in Portland, On had pretty model Maureen Ray delivering ne» stories, stills and radio-TV interview materit (in hatbox) to newspapers and broadcaster Paramount Theatre manager Dick Newt dreamed up the model-f or-"Models" stui Page 28 Film BULLETIN January 23, 1954