Independent Exhibitors Film Bulletin (1956)

Lillian Roth meets the press in Boston following a screening of M-G-M's "I'll Cry Tomorrow" for New England f ourth-estaters. The real-life heroine of the Susan Hayward starrer has been a bulwark of the film's p. a. campaign. Cornell Borchers, German star of UniversalInternation's "Never Say Goodbye", gets advice from U-I's sales v. p. Charles Feldman (right) and assistant Ray Moon on her part in the advance campaign to build the European actress. Fred MacMurray and the Missus (June Haver) are seen with Midwest exhibitors in St. Louis' Park Plaia Hotel during their extensive roadwork on behalf of Allied Artists' "At Gunpoint," in which MacMurray is starred. Ho tul II fprii HAL WALLIS is scoring solidly on a personal promotion tour to drumbeat his "The Rose Tattoo" in advance of key city openings. The literate, well-spcken producer makes a deep impression in his interviews with film critics, columnists and radio-TV interviewers, offering a strong lure for the discriminating public. Itinerary takes in New York, Philadelphia, Washington, Boston, Cleveland, Detroit and Chicago. The entire star cast of UA's "Patterns" — VAN HEFLIN, EVERETT SLOANE, ED BEGLEY and BEATRICE STRAIGHT— is hitting the airwaves and newspaper columns for an intensive 10-day series of appearances and interviews which began last week. The quartet will be on 17 top-rated video shows and 11 radio programs in the 10 days, as well as a series of interviews with film and TV editors and feature writers. A series of coast-to-coast junkets to plug the UA release in some 100 cities is planned for next month. Comely KIM NOVAK did a yeoman stint in New York to push the Radio City Music Hall premiere of Columbia's "Picnic", with a whole batch of interviews and photographic sessions for both national and local publications and appearances on top network air shows, including E. Sullivan's "Toast of the Town" show January 29. Co-star SUSAN STRASBERG joined her in the latter to re-enact one of their big scenes from the film. BENNY GOODMAN, who started a round of New England cities Feb. 3 to "break in" his new orchestra for its Waldorf opening on Feb. 9, is making the most of his p.a.'s to boom U-I's "The Benny Goodman Story" in the northeast. Meanwhile, a pair of lovelies, HILLEVI ROMBIN, "Miss Universe of 1956", and CYNTHIA PATRICK, both cast in the picture, worked toward Chicago on a 10-city tour and landed in the Windy City Feb. 2 for the premiere at the Chicago Theatre. * * * DANNY KAYE had a jam-packed three days of on-stage p.a.'s, plus interviews, for "The Court Jester" as February bowed in. On the 1st, the star did five shows at the Paramount in New York., then jumped to Washington on the 2nd for a similar stint at the capital's Palace, and to Pittsburgh for more of the same at the Penn on the 3rd. He has a breather until the 9th, when he is due on the stage of London's Palace Theatre for the overseas premiere. * * * The LONE RANGER was joined in his 6-week tour of 37 American and Canadian cities by co-star BONITA GRANVILLE in Miami to make it a double feature for the Southern portion of the marathon junket, which will conclude in New York, Feb. 13. [More SHOWMEN on Page 32] A generous sprinkling of bright young stars, with the spotlight on grown-up Margaret O'Brien, were on hand for the Blus Grass premiere of RKO's "Glory". During radio interview outside the Kentucky Theatre, Lexington: John Lupton, Miss O'Brien, Kentucky Theatre manager Bob Cox, Interviewer Maggie Welch, host Paul Ebelhardt, and Byron Palmer. Arriving at Oklahoma City for p.a.'s with Columbia's "The Last Frontier", flower-laden Kathryn Grant faces the TV news camera as she is greeted by Center Theatre manager Don Walls, Columbia branch manager Dewey Gibbs, Miss Oklahoma City, Mrs. Gibbs and Mrs. Mary Fisher, president of local Variety Club auxiliary. Awe-struck youngsters were the rule on the Lone Ranger's current 37-city tour to drumbeat Warners' "The Lone Ranger". Here the masked star is greeted by Ray Jones, Worth Theatre manager in Fort Worth, who helped stage the popular western personality's theatre, TV and radio appearances to boost pictures opening. Film BULLETIN February 4, 1956 Page 31