Independent Exhibitors Film Bulletin (1956)

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EXPLOITATION PICTURE of the issue "From the moment he hit town . . . She knew it was just a matter of time!" The earthy emotions of everyday people, heightened in the inhibition-freeing course of a community picnic, won for playwright William Inge a Pulitzer Prize when "Picnic" appeared as a stage play under the deft direction of Josh Logan. Columbia wisely maintained helmsman Logan in its CinemaScopic transformation of the play to film, and the master craftsman ("Mister Roberts", "South Pacific") has fashioned a piece of screen entertainment that is being touted for Oscar awards in this very young year. A sterling cast swells the promise: William Holden as the drifter who hits a Kansas community on the day of the town picnic and becomes the focal point of a romantic and dramatic eruption; Kim Novak, released of her bridled passions by the drifter; Rosalind Russell, a spinster school teacher; Susan Strasberg, the teen-age sister, and Betty Field, the mother. Film BULLETIN February 20. I9SA Page 31