Independent Exhibitors Film Bulletin (1956)

*W&at t&e S^uxmnm /tie *D<Uay! Mike Lane, giant newcomer who portrays the huge heavyweight in Columbia's "The Harder They Fall", is duplicating this scene from the film, using the same decorated bus to tour 62 cities as part of a nationwide-pre-selling tour for boxing expose drama starring Humphrey Bogart. Carousel' Exploit-activity (Continued from Page 29) to playdates. High spot of the campaign are exhibitor-level promotions with special newspaper ads running from 2 to 5 columns for co-ops with leading supermarkets and inde food stores, the markets aiding the promotion via window, counter and wall displays to smack the food shopping masses. Meanwhile, 20th's domestic program of C'Scope 55 demonstrations for exhibitors and the press have achieved unparalleled success in pre-selling the picture and process to those who will sell to the public. Southern openings of Republic's "Come Next Spring" were sparked by the p. a. of star Steve Cochran in key cities in four states. First on Cochran's itinerary was at the Center Theatre in Little Rock, Ark., where a day-long series of activities included a live radio broadcast in front of theatre following matinee performance. Tour covers key spots also in Tenn., Ga., and Ala. MARGARET O'BRIEN made use of five-and-a-half hours of NBC radio time to plug her new RKO film "Glory", when she took part Feb. 1 on the "Weekday" show hosted by Margaret Truman and other notables. * * * Featured actress RAMSEY AMES and BARRY JONES, who plays Aristotle, made the publicity rounds in New York recently for UA's "Alexander the Great". Talented Miss Ames also graced nine top rated radio and television shows. $ ♦ 4! KIM NOVAK is currently hop-scotching from Philadelphia to Cleveland, Chicago and Canada for sizzling personal appearances for Columbia's "Picnic". Included in the tour is a side jaunt to the National Allied Drive-In convention in Cleveland. * * * STEWART GRANGER and RUSS TAMBLYN made their way to Sioux Falls, S. D. Feb. 16 for the world premiere there of MGM's "The Last Hunt" in which they have the top roles. From there they went onto p.a.'s in Minneapolis and St. Paul. * * * BARBARA RUICK junketed cross-country in behalf of 20th-Fox's "Carousel", taking in twelve cities in two weeks. At each stop the singer-commedienne made an appearance at numerous TV and radio shows, giving extra attention to the show's special feature: CinemaScope 55. Last stop was the Hollywood premiere, Feb. 16, at Grauman's Chinese Theatre. MAC-NETS WOMEN'S HOME COMPANION will have an attractive two-page layout on "Picnic's Kim Novak, Roz Russell and Susan Strasberg in its March issue, hailing film as "a warm and moving story . . . that packs a punch." Gary Cooper is going several thousand words beyond his traditional "yup" to give some friendly persuasion to readers of current issues of SATURDAY EVENING POST to see his Allied Artists picture "The Friendly Persuasion". The Post is serializing his life and will go into details in later issues of picture's filming. * * * Both LIFE, Feb. 6, and LOOK, Feb. 7, gave Eva Marie Saint the benefit of their top circulation with stories and pictures of the star as she will appear in "That Certain Feeling" for Paramount. Gina Lollobrigida and "Trapeze", in which she stars for Hecht-Lancaster, are given a full-color, two-page spread in the March issue of SEE magazine, to be seen and read by an estimated 3,700,000 Gina-philes. (I 1 Arriving at Jamestown, N. Y. by helicopter f world premiere of "Forever Darling", stars L cille Ball and Desi Arnaz saw high school Sj§l dents spell out greeting on snow-covered groun Stars traveled down Main Street from the hi g school grounds to the Jamestown Hotel in a gal parade that brought out the whole town. Ovei head street sign matches lead banner of parad< Climaxing the day s activities, crowds presse closely at Dipson's Palace Theatre for the worl premiere as the U. S. Navy hold open Ian for the arrivals of principals and guest; Bigelow's department store, biggest in James town, dressed 10 separate windows to tie in witl the occasion, was repaid as crowds jammed tni store when stars visited various department* Paqo 32 Film BULLETIN February 20, 195*