Independent Exhibitors Film Bulletin (1956)

/ 'on tin tied from Page 24) ♦ Myrna Loy and John Forsythe, co-stars of UA's "The Ambassador's Daughter", greet some real ambassadors' daughters — Chinese Nien-Chung Lio (left) and Turkish Ulker Sarper — at a special screening of the Norman Krasna CinemaScope production in New York. On the road for Columbia's » "The Harder They Fall", giant Mike Lane squares off with Malco Theatre manager Ray Thorn in Memphis. Ballyhoo bus from the film, taking Laine on a 62-city tour, is in background. 4 Paramount made sure George Gobel's arrival in New York for p.a.'s for "The Birds and the Bees" would be covered by photogs via the pair of provocatively costumed inducements. Opening day of Columbia's » "Jubal" at the Mayfair in New York was graced by the personal appearance of Valerie French who arrived for autograph session. Manager Speed Kroman displays lobby poster. I Young Richard Eyer, featured in William Wyler's "The Friendly Persuasion", surveys the field on his arrival in New York's Penn Station for advance promotion on the Allied Artists film. The 10-year-old star gets an assist from brother Bobby [71, also cast. Vocalist Peggy King, tour » ing for WB's "Serenade", angles for a plug by Columbia records musical maestro, Mitch Miller, on his popular Sunday nite radio show, as he shows her latest album from film recorded for Columbia by Ray Heindorf, WB studio musical director. ROAD-WORK Mrs. O'Leary's cow didn't hit Chicago as hard as GEORGE GOBEL. In town for the homecoming premiere of "The Birds and the Bees", "Lonesome George" literally took over. His activities included NBC-TV's "Adults Only" and the "Irv Kupcinet Show" for television interviews; luncheon with the Chicago film critics, a lengthly session of radio taping, a reception for radio and TV editors and participation in a "Go-ForGobel" Contest. * * * A two-continent program of p.a.'s covering 24 cities in the U. S. and Europe will kick off May 21 on behalf of UA's "Foreign Intrigue". Star BOB MITCHUM, producerdirector-writer SHELDON REYNOLDS and associate producer NICOLE MILINAIRE will spotlight the pic via press interviews, TV-radio and theatre stands. * * » GIL WILSON, famous American artist, launched a 26-week, 52-city lecture tour in New Bedford, Mass. on May 7 to plug "Moby Dick", Warners' motion picture version of the Mellville classic. Wilson's talks will be illustrated by color slides from his renowned collection of 300 "Moby Dick" paintings. * * * Curvaceous CLEO MOORE. Columbia's blond bombshell, made a whirlwind p. a. tour through Canada plugging her latest picture, "Over-Exposed". British director, SIR CAROL REED, arrives in the U. S. this week for a round of press and magazine interviews on "Trapeze", UA's circus drama. The noted movie-maker will visit New York, Chicago and Los Angeles during his three-weeks stay. 0 0 0 JOHN WAYNE goes "searching" for business this week. The he-man star of C. V. Whitney Pictures' "The Searchers" hits the road to balleyhoo the picture in its earliest pre-release engagements. Wayne will visit Chicago, Detroit, Buffalo and Cleveland. Offbeat Ad Campaigns Set By UA for 'Trapeze' & 'Pride' United Artists departs from the beaten path once again to sock across the sales message for two of its forthcoming big ones, "Trapeze" and "The Pride and the Passion". For the Hecht-Lancaster production, UA is using a unique approach to push the key bookings. A trade ad bearing an "affidavit" on the b.o. sturdiness of the LollobrigidaLancaster-Curtis starrer by distribution vicepresident William J. Heineman has been prepared asking for a saturation dating on June 28. The legal endorsement is being placed in view of the fact that no print is available prior to asking of bids, and that the film is being backed with a $2,000,000 promotion campaign concentrated on the end-of-June date. A unique pre-planted television exploitation program will feature the promotion of Stanley Kramer's "The Pride and the Passion," according to a special announcement by UA ad-publicity director Roger H. Lewis. Plan will be based on a series of five exploitation features to be made during the location filming in Spain, each carrying an individual greeting by one of the stars to the specific station and city where it is being carried. Twenty stations in key market areas will carry the attractions, using a magazine feature format with a special angle rather than behind-the-scenes footage. RKO hit pay-dirt two weeks in a row in LIFE. The photo-mag presented scenes from the crap game sequence in "The Bold and the Brave", and followed right up with a layout on John Wayne, which contrasts his roles in "The Conqueror" and "The Searchers". 0 0 0 Sports columnist Tim Cohane kudos "The Harder They Fall" in the May 15 LOOK. The 4-page free-bee tabs the pic as a "violent, first rate movie", then goes on to laud the acting of Rod Steiger and the moodcatching photography. 0 * * Paramount's "The Birds and the Bees" netted breaks in the May CORONET and TV GUIDE (May 5). Mitzi Gaynor's vitality is "a perfect counterpoint for George Gobel's humor", CORONET observes in an article reviewing the actress, career. The television mag has George and Mitzi sharing the cover while the inside story is titled: "Gobel Learns the Facts of Life (In the Movies)." * * * 20th-Fox's "D-Day The Sixth of June" gets attention-grabbing space with a 2-page spread in the June LADIES HOME JOURNAL via a color cover and story on Dana Wynter. Audrey Hepburn, star of Paramount's upcoming "Funny Face" graced the cover of the April HARPER'S BAZAAR. This is the first time a movie star has appeared on the cover of the top-rated fashion-sheet. Film BULLETIN May 14, 1954 Page 27