Independent Exhibitors Film Bulletin (1956)

'kat t&e S&owww /tie "Doiviy! mt revolt of MAMIE STOVER KH TWl 35 OUTSTANDING WBti EST IETTEHS ON Three views of promotions for 20th-Fox's "The Revolt of Mamie Stover" show: ( I ) 40x60 lobby display announcing a letter writing contest run by N. Y. Capitol manager Lionel Gregory, with attractive prizes (promoted via merchants) for best letters; (2) Richard Egan, who co-stars with Jane Russell, is greeted by cutout of star at NY airport on arrival from Hollywood for recent debut and interviews; (3) pretty actress Linda Manning distributes personal invitations from "Mamie" along Broadway. MAG-NETS Glamour queen Marilyn Monroe scored a "grand slam" with two covers and three text-and-pictures layouts in current issues of LOOK, TIME, and the Saturday Evening Post. MM, whose next film release will be 20th-Fox's "Bus Stop", highlights the cover and four inside pages in the May 29 Look. The May 14 TIME features her on the cover and a 7-page article focuses attention on the biog of the fern star. The last of a threepart profile on the blond beauty appears in the May 19 SEP. "The Man Who Knew Too Much", latest Hitchcock entry, nets red carpet treatment as "picture of the month" in the June REDBOOK. Stars James Stewart and Doris Day are seen in a photo-layout accompanying the review. * * * SEE Magazine devotes a three-page textand-photos spread to luscious Rhonda Fleming, star of RKO's "While The City Sleeps". Text and photos follow Rhonda on a round of publicity and promotional appointment for the Burt Friedlob production, v* * * * Twenty national magazines will be utilized for a concentrated campaign on behalf of "While The City Sleeps". Kicking off the barrage will be a full page ad in the May 28 LIFE. Other mags used include the SEP and PHOTOPLAY. Rod Steiger, currently clicking in Columbia's "Jubal" and "The Harder They Fall", gets a good going-over in COLLIER'S May 25 issue. Written by Aline Mosby, the story describes Steiger as one of Hollywood's great finds of recent years. * * * Bosomy Silvana Pampanini is the subject of ESQUIRE'S "Lady Fair" gatefold in the June issue. The star of IFE's "Roman Tales' is shown in a revealing evening gown in the picture-portrait. * * * Eddie Fisher and Debbie Reynolds grabbed space in four national fan mags for their upcoming film, RKO's "Bundle of Joy". MOTION PICTURE, MOVIE PLAY, MOVIELAND, and PHOTOPLAY give photo-and-text layouts to the pair in their June issues, showing them in a variety of scenes discussing or reading the script. 20th-Fox Boxofficers Give 'King and I' All-Media Guns "The King and I" won't be premiered until July, but the 20th Century-Fox boxofficers are busily pre-selling their second CinemaScope 55 attraction with a rousing all-media campaign. Using all available guns, the boys from 20th are reaching for a vast potential audience through the use of TV, radio, consumer and trade newspapers and magazines, Sunday supplements, music, books. Magazine breaks set for the Rodger and Hammerstein's musical include a multi-page color layout in the May 24 LIFE. LOOK Magazine will give the film a whirl in a June issue with a text-and-pictures spread. Other magazine breaks scheduled in the next 8-10 weeks include McCalls, Woman's Home Companion, Colliers, This Week and Coronet. Capitol Records will release the soundtrack album from the film on June 1. Full credits will be carried on the album. Feature scenes from the picture and interviews with its stars will be seen on three upcoming CBS-TV programs of "The 20th Century-Fox Hour". Other TV breaks scheduled for this blue-ribbon film include the Ed Sullivan Show; Your Hit Parade; Dave Garroway's "Today"; Monitor; and Steve Allen's "Tonight". 'Safari* Contest A mammoth contest to plug the CinemaScope-Technicolor film, "Safari", will be conducted in 50 metropolitan areas this summer, Columbia announced. Titled the "Air France 'Safari' Contest", it will have the 50 areas competing, with a national champion being selected from the local winners. The stunt figures to draw plenty of contestants, since the winner and his guest are in line to receive prizes worth no less than $5,000, including a flight via Air France to Paris for three days, thence to Kenya, East Africa, locale of the film, for a 9-days safari in that colorful country. In addition, those in the local contests will receive prizes totalling another $10,000. The contests will be sponsored by local newspapers, TV and radio stations. Balloon Bally America is being invaded — by toy balloons — as part of a Warner Bros, ballyhoo on "The Animal World". Millions of the balloons, each bearing a picture of a dinosaur or other animal, plus imprint will be distributed nationally. Both eye-grabbing and apt is this vivid poster for M-G-M's "Lust for Life". Painted by noted artist John Vickery, 24sheet utilizes the famed technique of Vincent Van Gogh in brush strokes and vivid colors, with likeness of star Kirk Douglas as the artist-hero against a redorange swirl of color typical of the immortal painter's work. LUST FOR LIFE « Mf NKJUKUH <»„CINEMaScOP£ -EVERETT SLOW — » lOWAM COBWI — VHONTEWNNBil — JOW HOUSEMAN mm Film BULLETIN May 28, 1956 Page 37