Independent Exhibitors Film Bulletin (1957)

ANALYSIS DF THE PRODUCT U n i versa t-Wn terna tiona I (Continued from Page 36) Exploitable product has always been the hallmark of Universal, and its Spring-Summer array runs true to form. Of the nineteen pictures being released in the May-toOctober slot, a substantial number figure to prove potent mcney-makers at the boxoffice — given ample exploitation. The entire U-I slate cries fcr exploitation. Two of the Spring-Summer releases were named worthy of boxoffice king crowns: "Man of a Thousand Faces", a September release in CinemaScope, starring James Cagney as the late Lon Chaney, Sr., and featuring strong support in Oscar-winner Dorothy Malor.e, and "Night Passage", Technicolor western listed fcr August releise, topcasting James Stewart, Audie Murphy, Dan Duryea and Elaine Stewart, made in the new Technirama process. Importance of the entire warm-weather line-up is attested by its technical assets: four are in CinemaScope and color, five more in CinemaScope, six more in color. Note, we suggest, the explcitables in this array of other coming U-I product: "Joe Butterfly" (CinemaScope and Technicolor), a likeable, laughable comedy of GI's in Japan for July release. Filmed on location, it has an unusually good cast in Burgess Meredith, Audie Murphy, George Nader and Keenan Wynn. Meredith plays the title role, a lovable Japanese con-man. TtfS Hilarious saga of the G.I. Jokers vjHO took* the funniest beachheap m HISTORXV Joe Butterfly AUDIE MURPHY GEORGE NADER KEENAN WYNN m sh m m wis urn m m BURGESS MEREDITH MAT No. 302 "The Young Stranger", currently in release, introduces a new young star, James MacArthur, son of Helen Hayes. This dramatic story of a 17-year-old misunderstood by his parents has exploitation elements inherent in the theme and the new young star which will be obvious to alert showmen. n iv Debbie Reynolds and Leslie \eilson differ bottle of perfume in "Tammy and the Bachelor". Kim Hunter, James Daly round out a fine cast. "Tammy and The Bachelor" teams Debbie Reynolds and Leslie Nielson in a light TechniccIor-CinemaScope comedy set for July release. Supporting cast is first-rate: Mildrid Natwick, Walter Brennan, Mala Powers and Sidney Blackmer. This looks like one for family appeal. "Interlude" features the romantic pairing of Rossanc Brazzi and June Allyson in a deeply moving love story filmed in Munich. A bitter sweet romance, this Technicolor CinemaScope feature looks ideal for hotweather enjoyment, and should attract, particularly, the female audience. "Jet Pilot", the long-awaited Howard Hughes film about the first use of jet planes is set for a July release. Made several years ago, starring John Wayne and Janet Leigh, directed by Josef von Sternberg, it must be regarded with a certain degree of apprehension in view of the long delay in getting it into release. However, the Wayne name gives it at least a promising b.o. start. June Allyson. Rossano Brazzi in a tender love scene from "Interlude". John Wayne. Janet Leigh face to face in "Jet Pilot". The balance of the spring-summer product provides a hamper-full of marketable product: Currently in release: "The Girl In The Kremlin" (Sza Sza Gabor, Lex Barker), mystery melodrama. "The Deadly Mantis" (Craig Stevens, William Hopper), science fiction fantasy. June releases include: "Man Afraid" (George Nader, Phyllis Thaxter, Tim Hovey), CinemaScope melodrama. "The Kettles on Old MacDonald's Farm" (Marjorie Main, Parker Fennelly), comedy. "Public Pigeon No. 1" (Red Skelton, Janet Blair, Vivian Blaine), Technicolor comedy. August: "The Midnight Story (Tony Curtis, Marisa Pavan, Gilbert Roland), CinemaScope mystery. "The Land Unknown" (Jock Mahoney, William Reynolds), CinemaScope adventure. September: "Run of the Arrow" (Rod Steiger, Sarita Montiel), Technicolor western. "Joe Dakota" (Jock Mahoney, Luana Patten), Eastman Color western. "That Night" (John Beal, Sheppard Strudwick), drama. October: "Quantez" (Fred MacMurray, Dorothy Malone) Eastman Color-CinemaScope western, and likely to be a good one. "The Unholy Wife" (Diana Dors, Rod Steiger), Technicolor drama. Page 38 Film BULLETIN May 13, 1957