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(Continued from Puge 21)
crowds. With the appearance of each of the well-known personalities to walk from the hotel to the theatre, the noise rose to a crescendo. Among the popular faces they saw were Elizabeth Taylor (with husband Michael Todd) and Eva Marie Saint (also with husband Jeffrey Hayden); guest stars Van Johnson, Ann Miller, Jane Powell, Terry Moore, Chill Wills, Russ Tamblyn, Tom Drake, Lee Marvin and Myrna Hansen. Huzzahs were raised for Kentucky Governor A. B. "Happy" Chandler, Mayor Broaddus, composer Johnny Green, screenplay writer Millard Kaufman and other celebrities introduced by the ingratiating George Murphy.
In the theatre, the 1500 invited guests again met the Hollywood people, cheered lustily as Boyd Martin, film critic on the Louisville Courier Journal for the past 50 years, was honored by M-G-M, then settled down for the three-hour unveiling of "Raintree County".
An after-premiere party in the Brown Hotel's Crystal Ballroom put the lid on an event that is inscribed in Louisville's annals as vividly as "Gone With the Wind" is marked in Atlanta's.
The Metro sales and promotional organization was out in substantial force to host and dote over the pageantry for their biggest premiere since GWTW. Hosting the affair, in addition to Dietz, was distribution vice president Charles M. Reagan. Other home office representatives: Robert Mochrie, John P. Byrne, Mike Simons, Emery Austin. William Ornstein and several field men from the promotion department. Studio publicity chief Howard Strickling handled the West Coast contingent.
Divisional sales heads on hand were John S. Allen, southwest; Burtus Bishop, Jr., midwest; Lou Formato, south; John J. Maloney, central, and Herman Ripps, western.
For a masterly showmanship job, a doff of the chapeau to Maestro Dietz, aide Austin, exploitation head who coordinated the plans and worked in the field with Charles Felleman and field press reps Judson Moses, E. C. Pearson, John L. John, Floyd Fitzimmons, Tom Baldridge and Norman Pyle.
And a bow to Metro-GoldwynMayer for proving that the old-time movie glamor is still very much alive.
Louisville's stores were very much a part of the activities, using their windows to excellent effect to play up the grand opening of the film. Some 25 of the city's top department, fur, book and variety stores rigged up window and in-store displays, aided by costumes from the picture, flown in from the coast several weeks in advance especially for the purpose. In addition, 130 cabs were bannered offering premiere tickets as prizes in a contest.
Ed Sullivan, on hand to get material for TV show, gathers an extra-special armful in pretty Myrna Hansen, who seems to enjoy the crushing experience.
The Loew's executive sales force, headed by distribution v.p. Charles M. Reagan, enjoys the barbecue festivities at Matt Wynn Williamson horse farm. Shown are, from left, John P. Byrne, Burtus Bishop, Jr., actor Lee Marvin, John J. Maloney, Foster B. Gauker, H. Russel Gaus, columnist and TV star Ed Sullivan, John S. Allen, Reagan, Herman Ripps, Hillis Cass, Jay Eisenberg, and Lou Formato.
Page 24 Film BULLETIN October 14, 1957