Independent Exhibitors Film Bulletin (1958)

Page scan 000732 from Independent Exhibitors Film Bulletin

Record Details:

Title:
Independent Exhibitors Film Bulletin
Date:
1958
Author:
Film Bulletin Company
Publisher:
New York, Film Bulletin Company
Volume:
Film Bulletin (1958)
Leaf #:
000732
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
East Coast exhibitor publication. Founded in 1934 by the Independent Exhibitors' Protective Association in response to the perceived shortcomings of Motion Picture Herald and the Motion Picture Theatre Owners (MPTO). Served as a news source, reviewing service, and forum for independent exhibitors to share their many grievances. -- Eric Hoyt, 2014
Date Added:
August 01, 2024
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All of the material flowing from the energetic. United Artists showmanship team, headed by Roger H. Lewis, national director of advertising, publicity and exploitation, bears the familiar UA stamp: it's hard-hitting with a lively flair for the original. The campaign for "Anna Lucasta" is no exception. Powered by the forceful advertising push displayed on these pages, UA has turned up the heat full-blast to make "Anna" one of the bywords of 1 959, saleable movie merchandise. ADS thai ipirSTHATRED-HOTI PICTURE ABOUT THAtI NIGHT-TIME GIRL! »A Km SAMMY DAVIS, JR. as"Daniiy" or a. picture lilsie [ARM Kin P^SAMMy JR. as "Danny" Fashioning an advertising campaign that will produce the maximum in boxoffice appeal for a film as offbeat as "Anna Lucasta" calls for the ultimate in industry and ingenuity There is no lack of these qualities in the United Artists promotion department — as witness the superb ads shown here. Frank, hard-hitting copy is designed to blend perfectly with the realistic art. It is so forthright and full of audience-stimulating impact, in fact, that UA was forced to argue its right to place the ads in Chicago's daily newspapers prior to the film's opening there. The UA boxofficers spared no promotional horses in applying a strange type of brutality to the copy^ a give-it-to-them-straight type of copy Page U Film BULLETIN December 22, 1958