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ractured 'Jaw' Campaign
round in the sex-appeal ads, playing the is andy dude to Miss Mansfield's pulchriidinous proprietor.
As a sort of finishing touch, which easy stood on its own merits, 20th dished ut a wonderfully funny series of teaser ds employing animal figures offering tesmonials to "The Sheriff of Fractured fiw."
The rest of 20th's campaign for "Sherf" hews right to the two-sided theme, railers, for example, are available in ither an animated text trailer stressing le comedy theme, or a scene production ailer darting in and out of one romantic Dmedy situation after another. Tweneth-Fox and MGM Records, working on jie love angle, teemed up in an extensive lusic promotion for the film. MGM's onnie Francis cut "The Valley of Love,"
the catchy ballad heard throughout "Sheriff," and the songstress sent on a pre-sell tour across the country to bally the song and movie in night clubs and on radio and TV. The sheet music of the song, featuring a full-color montage effect and full credits to the CinemaScope picture, is being released to music stores.
Radio spots in 20-, 30 and 60-second units for live broadcasting are suggested in the pressbook. And there are TV slides and telops; a free Mansfield photo for a do-it-yourself standee; a full-color standee featuring Mansfield and More, and a twocolor herald available from Cato.
All in all, the 20th-Fox boxoffices had woven a sturdy ad-promotion web to ensnare all types of patrons. What fans More s comedy tricks don't capture, Miss Mansfield's ample treats figure to draw.
The Britisher-turned-sheriff unhappily finds that all he has heard about American Indians is true; they are wild. Above, Kenneth More is garlanded by hostile Indian arrows, while the tribe war dances merrily about him.
THE SHERIFF OF FRACTURED JAW
COULD EVEN MAKE AN INDIAN LAUGH!
Wild Bill Hickok...Wyatt Earp ...Pat Garrett. ..and now a to the roll of fearless sheriffs the mild-mannerBd Englishman who became the laughing law of Fractured Jaw.
InS °ur roof w MHmmm ,ay°*> see
'" h°W eJse to fell' Plcture this is_ ,^0^ our
WeJJ e '
JAYNE
MANSFIELD
ow my e're
py
11 * the
a°ti0n Picture'11 ^ *ho u.1,fn'-""'ered
10 'zugh! y
mm »,
'ennti
Mans,
field
YIWll
an llfHgy
»™ HENRY HULL • BRUCE CABOT • RONALD SQUIRE M»/f . „ ,10 f»W
„ DANIEL M ANGEL ....... .. RAOUL WALSH ARTHUR DALES J"" •> MODI h. "
n.,......,~.c..,..,.,.. •"Z'Siy* °*KS
Film BULLETIN January 5, 1959 Page 1?