Independent Exhibitors Film Bulletin (1959)

Record Details:

Title:
Independent Exhibitors Film Bulletin
Date:
1959
Author:
Film Bulletin Company
Publisher:
New York, Film Bulletin Company
Volume:
Film Bulletin (1959)
Leaf #:
000155
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
East Coast exhibitor publication. Founded in 1934 by the Independent Exhibitors' Protective Association in response to the perceived shortcomings of Motion Picture Herald and the Motion Picture Theatre Owners (MPTO). Served as a news source, reviewing service, and forum for independent exhibitors to share their many grievances. -- Eric Hoyt, 2014
Date Added:
March 21, 2024
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n quely shaped spectacles, in the 24-sheet above, set the intriguing theme of the ad campaign. The small figures scurrying in panic seem to capture the mood of the picture in stark black and white. And throughout all the ads, the jagged letters spell out "Compulsion" in a manner that is at once disturbing and compellingly attractive to the eye — almost as is the fascinating tale, itself. The book tie-in, engineered through Pocket Books, Inc., is delivering the movie edition of Compulsion, featuring on the cover a scene from the production, to the more than 100,000 domestic outlets across the country and 10,000 Canadian outlets weeks before the opening of the picture. Additional promotion includes counter containers with full credits and pictures of the stars, to be distributed to some 15,000 prime, high-traffic outlets. Rack cards and streamers also highlight the joint promotion campaign. I COMPuto Turn for more on The Campaign Film BULLETIN March 2. 1959 Page 27