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jf^roduction
^,/his second in a series of three Gilt Edge Supplements devoted to importan United Artists product in its 40th Anniver sary year treats with one of the most ambi tious epics in the history of the company To put it mildly, "The Horse Soldiers" ha; everything.
Constructed with the professional anc painstaking care which is his hallmark, celebrated director John Ford has fashioned foi Mirisch Company presentation a spectacle dealing with the famous battle of the Civil War, fought at a small railroad station in c little known part of Mississippi. The picture boasts two of the most luminous marquee names of this day: John Wayne and William Holden. Budgeted at $5,500,000, it rates as one of the year's costliest productions, and before United Artists is through, a good-sized fortune in showmanship dollars will be expended upon it, too.
The aggressive UA promotion force, headed by national director Roger H. Lewis, has hardly been idle. Already, stars have been routed on extensive personal appearance tours across the country. And in dozens of other ways the UA boxofficers have started the ball rolling to exploit the manifold angles inherent in a subject of this type.
The personal appearance tours are calculated to whet the public appetite for "Horse Soldiers" as nothing else might. How many pictures, after all, are peopled by two such imposing personalities? John Wayne once again rides tall in the saddle, this time as a hard-bitten Union colonel who emerges as one of the great heroes of the War Between the States — a factor which should please all the members of his vast fandom. And Bill Holden, playing a gallant
Page 14 Film BULLETIN April 27, l?5?